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HBCUs : the blueprint for success in higher education : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Communication at Massey University, Wellington, New Zealand

dc.confidentialEmbargo : No
dc.contributor.advisorDutta, Debalina
dc.contributor.authorRocker Jr, Kenneth
dc.date.accessioned2026-05-18T00:02:14Z
dc.date.issued2025-07-15
dc.description.abstractThere has been an increase over the years in turnover when it comes to Presidents and Chancellors at Universities in the United States. HBCUs in the U.S. are experiencing many issues dealing with state mandates, unfair and declining funding from both the state and federal level, shifts in pedagogical environment, increased accountability and assessment measures, small endowment support, and increased competition (Duderstadt & Womack, 2003; Gasman, 2013; Hirsch & Weber, 2002; Keller, 1983). To remain operational, a focus on effective leadership needs to happen, specifically in the way these leaders communicate across different organizational structures. This thesis used a quantitative approach to understand how the historic missions, structure, and leadership proficiencies of HBCUs shaped member engagement and communication within the institution. This research examined the effects structurational divergence, immediate behaviors, and organizational identity have on the overall organizational culture and perceived immediacy with supervisors (executive leadership) at HBCUs.
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/74505
dc.publisherMassey University
dc.rights© The Author
dc.subjectHBCU
dc.subjectPWI
dc.subjectorganizational culture
dc.subjectorganizational identification
dc.subjectHistorically Black colleges and universities
dc.subjectAfrican American universities and colleges
dc.subjectAdministration
dc.subjectCommunication in organizations
dc.subjectOrganizational behavior
dc.subjectCorporate culture
dc.subjectUnited States
dc.subject.anzsrc390403 Educational administration, management and leadership
dc.subject.anzsrc470108 Organisational, interpersonal and intercultural communication
dc.titleHBCUs : the blueprint for success in higher education : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Communication at Massey University, Wellington, New Zealand
thesis.degree.disciplineCommunication
thesis.degree.nameDoctor of Philosophy (Ph.D.)
thesis.description.doctoral-citation-abridgedKenneth Terrance Rocker Jr.’s thesis examines how organizational culture, identification, structurational divergence, perceived immediacy, and citizenship behaviors shape the experiences of faculty, staff, and students at Historically Black Colleges and Universities. His research highlights the importance of effective leadership communication in supporting HBCU communities and sustaining these institutions within a changing higher education landscape.
thesis.description.doctoral-citation-longKenneth Terrance Rocker Jr.’s thesis examines how organizational culture, organizational identification, structurational divergence, perceived immediacy, and organizational citizenship behaviors shape the experiences of faculty, staff, and students at Historically Black Colleges and Universities. Using quantitative research, his work explores how leadership communication and institutional structures influence engagement, commitment, and organizational outcomes within HBCU communities. His thesis contributes to organizational communication and higher education scholarship by highlighting the cultural, historical, and structural factors that affect HBCUs and by offering practical insights for leadership seeking to sustain these institutions in a changing academic landscape.
thesis.description.name-pronounciationKEN NETH ROCK ER JOON YER

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