Managing professional identity within a changing market environment: New Zealand optometrists’ responses to the growth of corporate optometry

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dc.citation.issue1
dc.citation.volume15
dc.contributor.authorHandy J
dc.contributor.authorWarren L
dc.contributor.authorHunt M
dc.contributor.authorGardner D
dc.date.available2019-12-11
dc.date.issued2019-12-11
dc.description.abstractThis research investigated the effects of changes in the market environment for optometry services and products on the professional identity of New Zealand optometrists. It explored three issues. First, ways participants’ location within either the independent or corporate sectors shaped their professional identities. Second, ways potential ethical conflicts between participants’ healthcare and retailing identities were resolved. Last, participants’ opinions concerning the future of their profession. Twelve male and fourteen female optometrists were interviewed. Nineteen participants worked within independent optometry practices. Seven worked within practices that were part of international optometry chains. Six participants were recent graduates, the rest experienced optometrists. All participants identified primarily as healthcare professionals. All recognised that practising optometry within a commercial market created the possibility of ethical conflicts between healthcare and business imperatives. There were differences in the ways participants managed this boundary, with participants working within corporate optometry seeming more comfortable with the business aspects of their profession. All participants thought the profession was changing and several suggested that the future of independent optometry was limited. The article concludes that recent changes within the market environment of optometry have heightened tensions between optometrists’ medical and entrepreneurial identities and contributed to changing work patterns within the profession.
dc.description.confidentialfalse
dc.edition.edition2020
dc.format.extent204 - 216
dc.identifierhttps://www.tandfonline.com/doi/full/10.1080/1177083X.2019.1700137
dc.identifier.citationKotuitui: New Zealand Journal Of Social Sciences Online, 2019, 2020, 15 (1), pp. 204 - 216
dc.identifier.doi10.1080/1177083X.2019.1700137
dc.identifier.eissn1177-083X
dc.identifier.elements-id428647
dc.identifier.harvestedMassey_Dark
dc.languageEnglish
dc.publisherTaylor and Francis Group for the Royal Society of New Zealand
dc.publisher.urihttps://www.tandfonline.com/doi/full/10.1080/1177083X.2019.1700137
dc.relation.isPartOfKotuitui: New Zealand Journal Of Social Sciences Online
dc.rights© 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
dc.subjectOptometry
dc.subjectbusiness environment
dc.subjectprofessional identity
dc.subjectrole tension
dc.titleManaging professional identity within a changing market environment: New Zealand optometrists’ responses to the growth of corporate optometry
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/College of Humanities and Social Sciences
pubs.organisational-group/Massey University/College of Humanities and Social Sciences/School of Psychology
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