YouTube's modulatory apparatus : young children's participation in YouTube's political economy : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Media Studies, Massey University, Albany, New Zealand

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dc.confidentialEmbargo : Noen_US
dc.contributor.advisorGoodwin, Ian
dc.contributor.authorBastos Mareschi Aggio, Amanda
dc.date.accessioned2023-08-10T00:16:44Z
dc.date.accessioned2023-08-28T22:59:53Z
dc.date.available2023-08-10T00:16:44Z
dc.date.available2023-08-28T22:59:53Z
dc.date.issued2023
dc.description.abstractYouTube is a favoured digital destination for young children between five and six years old. In contrast to accounts that celebrate YouTube as an empowering and democratising platform, this research project examines young children’s interactions with YouTube using political economic and biopolitical approaches which situate children’s participation in the platform as unpaid and exploited labour. The thesis employs thematic analysis drawing on 47 interviews with young children, their parents, and teachers, alongside observations of young children’s usage of YouTube. The key findings are organised around the themes of happiness, attention, popularity and control, which unpack and question notions of digital labour, biopower and the attention economy in relation to the functioning of YouTube and its impact on young children’s lives. Within this analysis I develop the concept of the YouTube’s Modulatory Apparatus (YTMA), a strategic formation composed of the interplay of YouTube’s technical components and the platform’s commercial rationales. My findings suggest children’s feelings, behaviour and subjectivities are influenced by a trustful, intimate and emotional rapport established between young children and the YTMA. The analysis of participants’ accounts of YouTube highlights narratives that can suggest YouTube’s commercial strategies or justify practices of and through its platform.en_US
dc.identifier.urihttp://hdl.handle.net/10179/19796
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectYouTube (Electronic resource)en
dc.subjectMass media and childrenen
dc.subjectInternet and childrenen
dc.subjectOnline social networksen
dc.subjectInternet videosen
dc.subjectSocial aspectsen
dc.subjectpolitical economyen
dc.subjectbiopoliticsen
dc.subjectattentionen
dc.subjectdigital labouren
dc.subjectcontrolen
dc.subject.anzsrc470102 Communication technology and digital media studiesen
dc.titleYouTube's modulatory apparatus : young children's participation in YouTube's political economy : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Media Studies, Massey University, Albany, New Zealanden_US
dc.typeThesisen_US
massey.contributor.authorBastos Mareschi Aggio, Amandaen_US
thesis.degree.disciplineMedia Studiesen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelDoctoralen_US
thesis.degree.nameDoctor of Philosophy (PhD)en_US
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