A Heuristic-Inducing Method for Generating Initial Ideas for Opportunities: an Application to the Australasian Dating Market

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dc.contributor.authorVan Gelderen, Marco
dc.date.accessioned2011-09-22T23:38:22Z
dc.date.accessioned2016-03-06T22:26:42Z
dc.date.accessioned2016-09-07T13:58:07Z
dc.date.available2011-09-22T23:38:22Z
dc.date.available2016-03-06T22:26:42Z
dc.date.available2016-09-07T13:58:07Z
dc.date.issued2010
dc.descriptionElectronic version of an article published as Journal of Enterprising Culture, 18, 2, 2010, 139-166 10.1142/S0218495810000525 © copyright World Scientific Publishing Company http://www.worldscientific.com/worldscinet/jecen_US
dc.description.abstractThis paper presents a heuristics-inducing method for generating initial ideas for opportunities. It consists of the presentation of snippets of theory and research, selected for their inspirational value and relevance to a particular industry, to business owners in that industry to brainstorm about applications in products and services. In this approach, the researcher bridges the worlds of academia and business, and actively contributes to the opportunity recognition process by selecting, presenting and discussing information. The method is applied to the dating market: searching, matching and/or interacting services, whether internet based or real-life. Participants were ten Australians or New Zealanders dating service owners. The presented information concerns social psychological research outcomes on factors that contribute to attraction and forming bonds, and specific issues relevant to the dating market, e.g., gender imbalances in enrollment. A range of initial ideas for future possibilities in the dating market are presented. [Version type: post-print]en_US
dc.identifier.harvestedMassey_Dark
dc.identifier.harvestedMassey_Dark
dc.identifier.urihttp://hdl.handle.net/10179/9753
dc.publisherWorld Scientific Publishing Companyen_US
dc.relation.urihttp://www.enterprisingcompetencies.com/uploads/1/5/9/7/15971972/van_gelderen_2010_jec_dating.pdfen_US
dc.subjectDating servicesen_US
dc.subjectDating businessesen_US
dc.subjectIdea generationen_US
dc.subjectBusiness opportunitiesen_US
dc.titleA Heuristic-Inducing Method for Generating Initial Ideas for Opportunities: an Application to the Australasian Dating Marketen_US
dc.typeArticleen_US
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