Identifying barriers to installing above-ground rainwater tanks in urban households in Aotearoa New Zealand: a segmentation approach

Simple item page
dc.citation.issue8
dc.citation.volume21
dc.contributor.authorMcLeod LJ
dc.contributor.authorDorner Z
dc.contributor.authorHine DW
dc.contributor.authorKitson JC
dc.contributor.authorMilfont TL
dc.contributor.authorStahlmann-Brown P
dc.contributor.authorTassell-Matamua NA
dc.date.accessioned2024-12-13T01:01:41Z
dc.date.available2024-12-13T01:01:41Z
dc.date.issued2024-09-05
dc.description.abstractUrbanisation poses numerous challenges to fresh water biodiversity, and installation of above-ground rainwater tanks on private properties is one important tool for addressing these challenges. In this paper, we used an online survey targeting a representative sample of 1291 urban residents to investigate their underlying capabilities, opportunities, and motivations for installation of above-ground rainwater tanks on their properties. Only 221 (17%) of the 1,291 respondents already had an above-ground rainwater tank installed on their property. By segmenting on behavioural variables, we found that those urban residents who currently did not have a water tank on their property were not homogeneous. We identified three audience segments, ‘Supportive’ (19%), ‘Receptive’ (59%) and ‘Reluctant’ (22%), each with their own unique driver and barrier combination to rainwater tank installation. Suitable leverage points and behaviour change tools (e.g. education, enablement, incentivisation) and message framing (environmental, community, or functional benefits) are identified for each segment.
dc.description.confidentialfalse
dc.edition.edition2024
dc.format.pagination1003-1013
dc.identifier.citationMcLeod LJ, Dorner Z, Hine DW, Kitson JC, Milfont TL, Stahlmann-Brown P, Tassell-Matamua NA. (2024). Identifying barriers to installing above-ground rainwater tanks in urban households in Aotearoa New Zealand: a segmentation approach. Urban Water Journal. 21. 8. (pp. 1003-1013).
dc.identifier.doi10.1080/1573062X.2024.2397786
dc.identifier.eissn1744-9006
dc.identifier.elements-typejournal-article
dc.identifier.issn1573-062X
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/72305
dc.languageEnglish
dc.publisherInforma UK Limited, trading as Taylor & Francis Group
dc.publisher.urihttps://www.tandfonline.com/doi/full/10.1080/1573062X.2024.2397786
dc.relation.isPartOfUrban Water Journal
dc.rights(c) 2024 The Author/s
dc.rightsCC BY 4.0
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectBehaviour change
dc.subjectbehaviour change wheel
dc.subjectaudience segmentation
dc.subjectintervention design
dc.titleIdentifying barriers to installing above-ground rainwater tanks in urban households in Aotearoa New Zealand: a segmentation approach
dc.typeJournal article
pubs.elements-id491470
pubs.organisational-groupOther
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