Re-imagining memorialisation in the Singapore context and beyond : an exegesis submitted in partial fulfilment of the requirements of the degree of Masters of Creative Enterprise, Massey University, New Zealand

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This exegesis sets to transform traditional memorialisation into digital memorialisation in Singapore through the app Memory Craft. This digital memorialisation app serves to memorialise through the inheritance of digital artefacts of the bereaved. The current trends and memorialisation are predominantly rituals inherited from forefathers, which will be discussed further in this research. With the advancement of time and technology, we will see the values shifting from a physical memorialisation to a digital one. The design of Memory Craft will encompass both design technologies and social platforms in its creation. Tapping on techniques in user interface and user experience (UI/UX) design, Memory Craft enhances emotion connection through integrating film narrative structure into the user journey in the application. Survey results to pilot-test this app would also improve the app more emotionally and functionally. Based on these findings, this work proposes a new approach for digital memorialisation in this digital age in Singapore. The interviews and user testing in this research reveal that Memory Craft created a collaborative work that honours the departed loved ones and demonstrates affordances to create a video for different events or milestones in life, which will be further explored.