Southern youth : evoking Southern teenage identity through character design for animation : an exegesis presented in partial fulfilment of the requirements for the degree of Master of Design, College of Creative Arts, Massey University, Wellington, New Zealand

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dc.contributor.authorMann, Rachel
dc.date.accessioned2016-03-18T00:19:53Z
dc.date.available2016-03-18T00:19:53Z
dc.date.issued2015
dc.description.abstractIn this project, I position myself as a New Zealand animator who designs characters that are appealing and which young New Zealand audiences aged 12-16 can relate to. Currently, 95.5% of Children’s Animation shown on New Zealand Television is made offshore and the characters depicted statistically and overwhelmingly white, heterosexual and male. The producers of this material are only slowly willing to change as they already dominate world market share with a set formulaic television structure that is economically profitable. I aim to counter this norm by designing appealing characters that are evocative of a particular group of New Zealand youth and the social and cultural issues they encounter growing up in regional New Zealand. Through case study analysis, content analysis, ethnographic study and design synthesis, I further aim to highlight the cultural diversity and teenage identity of one of New Zealand’s most sparsely populated regions – Southland.en_US
dc.identifier.urihttp://hdl.handle.net/10179/7611
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectCartoon charactersen_US
dc.subjectDesignen_US
dc.subjectSouthlanden_US
dc.subjectNew Zealanden_US
dc.titleSouthern youth : evoking Southern teenage identity through character design for animation : an exegesis presented in partial fulfilment of the requirements for the degree of Master of Design, College of Creative Arts, Massey University, Wellington, New Zealanden_US
dc.typeThesisen_US
massey.contributor.authorMann, Rachelen_US
thesis.degree.disciplineDesignen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Design (M.Des.)en_US
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