Evaluating online support for mobile phone selection : using properties and performance criteria to reduce information overload : a thesis presented in partial fulfilment of the requirements for the degree of Master of Information Science in Information Systems at Massey University, Auckland, New Zealand

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dc.contributor.authorYang, Chun Chieh
dc.date.accessioned2009-05-11T01:55:24Z
dc.date.availableNO_RESTRICTIONen_US
dc.date.available2009-05-11T01:55:24Z
dc.date.issued2008
dc.description.abstractThe mobile phone has been regarded as one of the most significant inventions in the field of communications and information technology over the past decade. Due to the rapid growth of mobile phone subscribers, hundreds of phone models have been introduced. Therefore, customers may find it difficult to select the most appropriate mobile phone because of information overload. The aim of this study is to investigate web support for customers who are selecting a mobile phone. Firstly, all the models of mobile phones in the New Zealand market were identified by visiting shops and local websites. Secondly, a list of all the features of these mobile phones was collated from local shops, websites and magazines. This list was categorised into mobile phone properties and performance criteria. An experiment then compared three different selection support methods: A (mobile phone catalogue), B (mobile phone property selection) and C (mobile phone property and performance criteria selection). The results of the experiment revealed that selection support methods B and C had higher overall satisfaction ratings than selection support method A; both methods B and C had similar satisfaction ratings. The results also suggested that males and females select their mobile phones differently, though there was no gender preference in selection support methods.en_US
dc.identifier.urihttp://hdl.handle.net/10179/844
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectCellphonesen_US
dc.subjectWeb supporten_US
dc.subject.otherFields of Research::280000 Information, Computing and Communication Sciences::280100 Information Systems::280109 Decision support and group support systemsen_US
dc.titleEvaluating online support for mobile phone selection : using properties and performance criteria to reduce information overload : a thesis presented in partial fulfilment of the requirements for the degree of Master of Information Science in Information Systems at Massey University, Auckland, New Zealanden_US
dc.typeThesisen_US
massey.contributor.authorYang, Chun Chieh
thesis.degree.disciplineInformation Systemsen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Information Scienceen_US
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