Capital, dialogue and community engagement - 'My Little Pony: Friendship is Magic' understood as an alternate reality game

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dc.citation.volume14
dc.contributor.authorVeale KR
dc.date.available15/09/2013
dc.date.issued15/09/2013
dc.description.abstractThe experience of engaging with the television show 'My Little Pony: Friendship Is Magic' is structurally and affectively analogous to the experience of an alternate reality game. The community presents multiple tiers of engagement in which individual contributions can be recognized; the creators of the show include material with the specific intent that it be taken up by the community but without any control of the way in which it is used, and material created by the community is folded into the text by the creators in a dialogue. The context of the cocreative dialogue that surrounds the show and its community is a good example of both what Paul Booth identifies as a digi-gratis economy and the forensic fandom used by Jason Mittell to understand community engagement and response to 'Lost.'
dc.description.confidentialFALSE
dc.identifier.citationTransformative Works and Cultures, 2013, 14
dc.identifier.doi10.3983/twc.2013.0510
dc.identifier.elements-id217270
dc.identifier.harvestedMassey_Dark
dc.identifier.issn1941-2258
dc.identifier.urihttps://hdl.handle.net/10179/10028
dc.publisherOrganization for Transformative Works
dc.relation.isPartOfTransformative Works and Cultures
dc.relation.urihttp://journal.transformativeworks.org/index.php/twc/article/view/510/405
dc.subjectAffect
dc.subjectDigi-gratis economy
dc.subjectForensic fandom
dc.subjectTextual structure
dc.subjectWorld of concern
dc.subject.anzsrc2002 Cultural Studies
dc.subject.anzsrc2005 Literary Studies
dc.titleCapital, dialogue and community engagement - 'My Little Pony: Friendship is Magic' understood as an alternate reality game
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/College of Humanities and Social Sciences
pubs.organisational-group/Massey University/College of Humanities and Social Sciences/School of Humanities, Media & Creative Communication
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