What factors shape the intention to use self-service career development planning in Gen Y and Gen Z?

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Massey University
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Career Development Planning (CDP) systems play a pivotal role in the professional journey of employees, offering a myriad of benefits that contribute to their growth, satisfaction, and overall success. This thesis investigates the multifaceted factors that shape the intention to use self service CDP systems among Generation Y (born between the early 1980s and mid-1990s) and Generation Z (born between the mid-1990s and early 2010s) and identifies whether a difference exists in the intention to use CDP between Gen Y and Gen Z. Grounded in the context of a rapidly evolving Vietnam’s digital landscape, the research explores the influences of Perceived Competency with Technology, Personalisation with Technology, Information Visualisation with Technology, Perceived Empowerment with Technology, and Feedback with Technology on the Intention to use self-service CDP. The quantitative research method was employed, encompassing a structured survey administered to 425 participants. Accordingly, such statistical analysis tools as Exploratory Factor Analysis (EFA), Pearson correlation analysis, Regression and T-test were adopted as research analysis tools. The comprehensive analysis of control variables yielded intriguing insights. While Gender did not emerge as a significant influencer, Generation, Experience, Work-role Salience, and Achievement Aspiration showcased distinctive impacts on the intention to embrace self-service CDP. These findings underscore the dynamic interplay between generational nuances, professional experiences, and aspirational drivers in steering individuals toward autonomous career planning. Concerning the impacts of independent variables, the current study unravelled a tapestry of technological influences on the Intention to use CDP. Perceived Empowerment with Technology (PET), Perceived Competency with Technology (PCT), Personalisation with Technology (PT), Feedback with Technology (FT), and Information Visualisation with Technology (IVT) each wielded a discernible impact. Notably, Perceived Competency with Technology (PCT) emerged as the most powerful factor, signalling the pivotal role of individuals' confidence in navigating technological landscapes as a catalyst for engaging with self-directed career planning. The study also revealed a statistically significant difference between Gen Y and Gen Z in the intention to use CDP. Based on research findings, insightful implications are generated.