Ka Mate: A commodity to trade or taonga to treasure?

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dc.citation.issue2
dc.citation.volume7
dc.contributor.authorHapeta J
dc.contributor.authorPalmer F
dc.contributor.authorKuroda Y
dc.contributor.editorMercier, O
dc.contributor.editorWebber, M
dc.date.available2018-06-25
dc.date.issued2018-06-25
dc.description.abstractThis paper advocates for change regarding commodification of Mäori rituals in sport, arguing that haka are important taonga, symbolising Mäori practices of knowledge transmission. Indigenous research methodologies based on Kaupapa Mäori theory were utilised in this study. The literature reviewed highlights ongoing commodification of “Ka Mate” (a haka composed by Ngäti Toa chief Te Rauparaha) by transnational corporations in sport-related settings. A critique of promotional advertisements for sport events illustrates how recent legislation has had minimal impact. Further, it presents three examples, which coincided with the 2015 Rugby World Cup, of how corporate sponsors used haka for commercial purposes. This study includes püräkau of three pükenga immersed in te ao Mäori, who suggest that haka, including “Ka Mate”, should be treasured rather than traded by non-Mäori, to ensure wellbeing of Mäori and their taonga tuku iho. Conclusions provide recommendations for sport marketing researchers and practitioners alike.
dc.description.confidentialfalse
dc.format.extent170 - 185 (16)
dc.identifierhttp://www.journal.mai.ac.nz/content/ka-mate-commodity-trade-or-taonga-treasure
dc.identifierhttp://www.massey.ac.nz/massey/learning/colleges/college-of-health/staff/staff_home.cfm?stref=078050
dc.identifier5
dc.identifier.citationMAI journal: a New Zealand journal of indigenous scholarship, 2018, 7 (2), pp. 170 - 185 (16)
dc.identifier.doi10.20507/MAIJournal.2018.7.2.5
dc.identifier.elements-id417208
dc.identifier.harvestedMassey_Dark
dc.publisherNgā Pae o te Māramatanga
dc.publisher.urihttp://www.journal.mai.ac.nz/content/ka-mate-commodity-trade-or-taonga-treasure
dc.relation.isPartOfMAI journal: a New Zealand journal of indigenous scholarship
dc.relation.urihttp://www.journal.mai.ac.nz/content/ka-mate-commodity-trade-or-taonga-treasure
dc.subjecthaka
dc.subjectkaupapa Māori
dc.subjectpūrākau
dc.subjectrugby
dc.subjectsponsorship
dc.titleKa Mate: A commodity to trade or taonga to treasure?
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/College of Health
pubs.organisational-group/Massey University/College of Health/School of Sport, Exercise and Nutrition
pubs.organisational-group/Massey University/Other
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