When Hollywood movies steal the show, stock returns dance more with the market!
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Date
2024-10
Open Access Location
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier Inc
Rights
(c) 2024 The Author/s
CC BY 4.0
CC BY 4.0
Abstract
Hollywood film releases attract U.S. investors' attention away from the financial markets. This is reflected in lower trading activity and abnormal Google search volume for firm names between film and non-film days. The resultant investor inattention leads to a significantly higher stock return comovement with the market on film release days. Interestingly, films with A-list star actors and blockbuster movies exhibit a more pronounced impact than their counterparts. Finally, we show that being aware of this Hollywood film-induced mispricing can yield an annualized abnormal risk-adjusted return of up to 13.5% within five days around the release events.
Description
Keywords
Investor attention, Return Comovement, Hollywood, Entertainment industry
Citation
Do HX, Nguyen NH, Nguyen QMP, Nguyen TVH, Truong C. (2024). When Hollywood movies steal the show, stock returns dance more with the market!. International Review of Financial Analysis. 95. Part C.