From film tourism to sustainable contents tourism in New Zealand : the essential role of stakeholder collaboration : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies in Management at Massey University, Manawatu, New Zealand
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Date
2025
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Massey University
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Abstract
Contents tourism refers to the tourism generated by stimulating tourists through media works, which is an innovative form of tourism that can enhance tourism attractiveness and increase the number of off-season tourists, in line with New Zealand's tourism strategy. From the perspective of sustainable tourism and based on stakeholder theory, this study aims to identify the status of contents tourism in New Zealand and analyse its feasibility for further development. While contents tourism has begun to emerge in New Zealand, it has received little academic or industry attention, mainly focusing on film tourism. Through semi structured interviews, the researcher highlighted that New Zealand has abundant potential contents tourism resources and advantages, which have yet to be developed and recognised by stakeholders. Meanwhile, most of the current contents tourism destinations lack competitiveness and are unsustainable. Therefore, this study attempts to extend New Zealand's film tourism research to the field of contents tourism and provide insights into exploring sustainable forms of contents tourism by identifying the four components of sustainable contents tourism. Finally, this study suggests the core role of stakeholder collaboration in sustainable contents tourism, divided 16 types of stakeholders, and designed a process diagram of co-development for sustainable contents tourism to provide reference for tourism practices.