A risk-benefit approach to the purchase and consumption of conventional vegetables in wet markets

Simple item page
dc.citation.volume176
dc.contributor.authorHa TM
dc.contributor.authorHansson H
dc.contributor.authorAbu Hatab A
dc.contributor.authorDarr D
dc.contributor.authorShakur S
dc.coverage.spatialEngland
dc.date.accessioned2024-06-19T02:54:29Z
dc.date.available2024-06-19T02:54:29Z
dc.date.issued2022-09-01
dc.description.abstractThe purchase and consumption of conventional vegetables from wet markets in Vietnam are like two sides of a coin: perceived food safety risks and perceived benefits. Drawing on a sample of 463 Hanoi consumers, this study employed a risk-benefit approach to analyze the purchase intention and consumption frequency of conventional vegetables at traditional markets. A confirmatory factor analysis examined the links among risk perception, perceived utilitarian benefits, perceived hedonic benefits, and trust. Finally, generalized ordered and Poisson regressions were performed on these psychological constructs and their identified links. We found that perceived hedonic benefits, trust in wet market actors, and the presence of homegrown vegetables determined purchase intention and consumption frequency. The joint influence of perceived hedonic and utilitarian benefits on purchase intention implies that consumers considered both benefit dimensions when thinking of their future purchase of conventional vegetables. The significant interaction between perceived risk and perceived hedonic benefits on consumption frequency supports the risk-benefit approach. The effect of perceived hedonic benefits and income on purchase intention and consumption frequency are evidence of wet markets' social and cultural relevance.
dc.description.confidentialfalse
dc.format.pagination106142-
dc.identifier.author-urlhttps://www.ncbi.nlm.nih.gov/pubmed/35724748
dc.identifier.citationHa TM, Hansson H, Abu Hatab A, Darr D, Shakur S. (2022). A risk-benefit approach to the purchase and consumption of conventional vegetables in wet markets.. Appetite. 176. (pp. 106142-).
dc.identifier.doi10.1016/j.appet.2022.106142
dc.identifier.eissn1095-8304
dc.identifier.elements-typejournal-article
dc.identifier.issn0195-6663
dc.identifier.number106142
dc.identifier.piiS0195-6663(22)00233-1
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/69913
dc.languageeng
dc.publisherElsevier Ltd
dc.publisher.urihttps://www.sciencedirect.com/science/article/pii/S0195666322002331
dc.relation.isPartOfAppetite
dc.rights(c) 2022 The Author/s
dc.rightsCC BY-NC-ND 4.0
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectConsumers
dc.subjectConventional vegetables
dc.subjectFood safety
dc.subjectPerceived benefits
dc.subjectPerceived risks
dc.subjectVietnam
dc.subjectWet markets
dc.subjectConsumer Behavior
dc.subjectFood Safety
dc.subjectHumans
dc.subjectIncome
dc.subjectIntention
dc.subjectVegetables
dc.titleA risk-benefit approach to the purchase and consumption of conventional vegetables in wet markets
dc.typeJournal article
pubs.elements-id454133
pubs.organisational-groupOther
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