Ecolodge Tourism Dynamics: A Village-Level Analysis of Marketing and Policy Indicators in Iran’s Hawraman Region

Simple item page
dc.citation.issue12
dc.citation.volume16
dc.contributor.authorPourtaheri M
dc.contributor.authorTorabi Z-A
dc.contributor.authorKhavarian-Garmsir AR
dc.contributor.authorSajadi S
dc.contributor.authorHall CM
dc.contributor.editorÁlvarez-García J
dc.contributor.editorRamón-Cardona J
dc.contributor.editorSánchez-Fernández MD
dc.date.accessioned2025-08-06T02:45:25Z
dc.date.available2025-08-06T02:45:25Z
dc.date.issued2024-06-14
dc.description.abstractDespite growing interest in community-based ecotourism as a pathway to sustainable development, there is a critical lack of research on how localized configurations of marketing and policy factors shape ecolodge performance at the village level. This study addresses this gap by pioneering a comprehensive, contextually grounded analysis of the availability and desirability of key marketing and policy indicators across 25 rural villages in Iran’s culturally and ecologically rich Hawraman region. By employing an innovative mixed-methods approach blending statistical analysis, GIS spatial modeling, surveys, and interviews, the research reveals striking heterogeneity in ecolodge constraints and opportunities, even within a localized setting. Spatial analysis uncovers distance decay effects, with peripheral villages facing exacerbated accessibility deficits compared to centrally located ones. Substantial variations in marketing effectiveness and governance capacities underscore the inadequacy of one-size-fits-all tourism planning. The findings make a novel contribution by demonstrating the imperative for transitioning from monolithic interventions to hyper-localized, place-based strategies tailored to each village’s unique barrier and asset profiles. Embracing this paradigm shift promises to enhance the equity and sustainability of ecolodge tourism in rural contexts globally. The study provides an original methodological blueprint for harnessing multi-modal diagnostics to unpack complex tourism dynamics and catalyze transformative, community-centric solutions.
dc.description.confidentialfalse
dc.edition.editionJune 2024
dc.identifier.citationPourtaheri M, Torabi ZA, Khavarian-Garmsir AR, Sajadi S, Hall CM. (2024). Ecolodge Tourism Dynamics: A Village-Level Analysis of Marketing and Policy Indicators in Iran’s Hawraman Region. Sustainability Switzerland. 16. 12.
dc.identifier.doi10.3390/su16125072
dc.identifier.eissn2071-1050
dc.identifier.elements-typejournal-article
dc.identifier.number5072
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/73307
dc.languageEnglish
dc.publisherMDPI (Basel, Switzerland)
dc.publisher.urihttps://www.mdpi.com/2071-1050/16/12/5072
dc.relation.isPartOfSustainability Switzerland
dc.rights(c) The author/sen
dc.rights.licenseCC BYen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en
dc.subjectecolodge
dc.subjectspatial analysis
dc.subjectlocal governance
dc.subjectrural marketing
dc.subjectHawraman region
dc.titleEcolodge Tourism Dynamics: A Village-Level Analysis of Marketing and Policy Indicators in Iran’s Hawraman Region
dc.typeJournal article
pubs.elements-id502435
pubs.organisational-groupOther
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
502435 PDF.pdf
Size:
32.3 MB
Format:
Adobe Portable Document Format
Description:
Published version.pdf
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
9.22 KB
Format:
Plain Text
Description:
Download
Collections
Journal Articles