‘You wouldn’t want to go there’: what drives the stigmatization of a destination?

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dc.citation.issue6
dc.citation.volume49
dc.contributor.authorSojasi Qeidari H
dc.contributor.authorSeyfi S
dc.contributor.authorHall CM
dc.contributor.authorVo-Thanh T
dc.contributor.authorZaman M
dc.date.accessioned2025-08-06T02:23:55Z
dc.date.available2025-08-06T02:23:55Z
dc.date.issued2024-11-01
dc.description.abstractIn a highly competitive market, managing the quality of destination image is a major concern for tourism marketers and policymakers. Negative connotations attached to a destination can potentially produce forms of stigma and lead to the stigmatization of a destination. Research on stigmas attached to tourists or tourism practitioners has gained growing scholarly attention; however, empirical knowledge on the stigmas associated with a place (spatial stigma) and the underlying factors driving the stigmatization of a destination is yet to be developed in tourism literature. To fill this gap and grounded in a multidisciplinary literature on the stigma-place nexus, this study explores the stigmatization of Iran through an analysis of in-depth interviews with the representatives of country’s key tourism informants. The findings of the qualitative study demonstrated how Iran’s destination identity is contested. Six reinforcing forms of stigmas were identified: political, religion, security, hygiene, performance and regional stigmas. The study concludes that destination stigma is a multi-dimensional phenomenon that manifests in different ways depending on where it is generated, encountered and experienced. In adopting a more contextual approach the study offers several new perspectives on stigma production, negotiation and resistance in tourism destinations.
dc.description.confidentialfalse
dc.format.pagination1247-1258
dc.identifier.citationSojasi Qeidari H, Seyfi S, Hall CM, Vo-Thanh T, Zaman M. (2024). ‘You wouldn’t want to go there’: what drives the stigmatization of a destination?. Tourism Recreation Research. 49. 6. (pp. 1247-1258).
dc.identifier.doi10.1080/02508281.2023.2175561
dc.identifier.eissn2320-0308
dc.identifier.elements-typejournal-article
dc.identifier.issn0250-8281
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/73303
dc.languageEnglish
dc.publisherTaylor and Francis Group
dc.publisher.urihttps://www.tandfonline.com/doi/full/10.1080/02508281.2023.2175561
dc.relation.isPartOfTourism Recreation Research
dc.rightsThe author/sen
dc.rights.licenseCC BYen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en
dc.subjectDestination image
dc.subjectdestination stigma
dc.subjectstigmatization
dc.subjectplace identity
dc.subjectrisk perception
dc.subjectdestination marketing
dc.title‘You wouldn’t want to go there’: what drives the stigmatization of a destination?
dc.typeJournal article
pubs.elements-id502533
pubs.organisational-groupOther
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