Disentangling Consumers’ CSR Knowledge Types and Effects

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dc.citation.issue19
dc.citation.volume14
dc.contributor.authorAvis M
dc.contributor.authorKonopka R
dc.contributor.authorGregory-Smith D
dc.contributor.authorPalakshappa N
dc.contributor.editorTrinh G
dc.contributor.editorSharp A
dc.contributor.editorDriesener C
dc.date.accessioned2024-02-27T23:50:55Z
dc.date.accessioned2024-07-25T06:37:41Z
dc.date.available2022-09-22
dc.date.available2024-02-27T23:50:55Z
dc.date.available2024-07-25T06:37:41Z
dc.date.issued2022-09-22
dc.description.abstractThis paper examines consumers’ objective knowledge of corporate social responsibility (CSR) for brands over different product categories, and investigates whether objective knowledge influences attitudes to CSR, and the relationships between demographics and objective knowledge. The research uses an innovative approach to examining consumer CSR knowledge via (largely) unprompted recall. The analysis uses independent judges to score actual consumer objective knowledge of the CSR of well-known brands against the policies and actions of the brand owner. The research reveals that participants’ objective knowledge of CSR was limited or, in many cases, there was no knowledge. Further, the number and type of CSR policies did not influence overall evaluations of CSR. However, where objective knowledge was held, it did positively influence evaluations. The findings of the research direct managerial attention towards improvement of the communication of CSR, including using the research methodology here to evaluate the success of current communications
dc.description.confidentialfalse
dc.edition.editionOctober 2022
dc.identifier.citationAvis M, Konopka R, Gregory-Smith D, Palakshappa N. (2022). Disentangling Consumers’ CSR Knowledge Types and Effects. Sustainability (Switzerland). 14. 19.
dc.identifier.doi10.3390/su141911946
dc.identifier.eissn2071-1050
dc.identifier.elements-typejournal-article
dc.identifier.number11946
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/70572
dc.languageEnglish
dc.publisherMDPI (Basel, Switzerland)
dc.publisher.urihttps://www.mdpi.com/2071-1050/14/19/11946
dc.relation.isPartOfSustainability (Switzerland)
dc.rights(c) 2022 The Author/s
dc.rightsCC BY 4.0
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectcorporate social responsibility
dc.subjectbusiness ethics
dc.subjectconsumer knowledge
dc.subjectobjective knowledge
dc.titleDisentangling Consumers’ CSR Knowledge Types and Effects
dc.typeJournal article
pubs.elements-id456945
pubs.organisational-groupOther
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