Dare to Sell! Impacts of “Make and/or Buy” Decision Strategies on Outbound Open Innovation

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dc.citation.volumeEarly View
dc.contributor.authorAliasghar O
dc.contributor.authorSadeghi A
dc.contributor.authorHaar J
dc.contributor.authorJafari-Sadeghi V
dc.date.accessioned2025-04-16T01:03:30Z
dc.date.available2025-04-16T01:03:30Z
dc.date.issued2025-03-10
dc.description.abstractThis study adds to the previous literature on outbound open innovation (OI)—that is, external knowledge commercialization activities—by exploring the effects of “make and/or buy decisions” on outbound OI. Notwithstanding the critical role of outbound OI in shaping firms' competitive advantages, there has been a notable gap in research regarding the drivers of outbound OI. Drawing on the knowledge-based view, this empirical paper addresses this research gap by exploring an array of identified determinates of outbound OI. Through analyzing 468 New Zealand firms, we found that larger and more established firms show a stronger connection between research and development (R&D) investment and outbound OI, whereas smaller firms benefit more from external knowledge sourcing. Additionally, inbound OI positively affects outbound OI, yet the effect diminishes with more international collaborations. Interestingly, small and medium-sized enterprises (SMEs) favor formal appropriation strategies, such as patents and contracts, while larger firms prioritize informal methods, such as secrecy.
dc.description.confidentialfalse
dc.identifier.citationAliasghar O, Sadeghi A, Haar J, Jafari-Sadeghi V. (2025). Dare to Sell! Impacts of “Make and/or Buy” Decision Strategies on Outbound Open Innovation. R and D Management. Early View.
dc.identifier.doi10.1111/radm.12766
dc.identifier.eissn1467-9310
dc.identifier.elements-typejournal-article
dc.identifier.issn0033-6807
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/72810
dc.languageEnglish
dc.publisherRADMA and John Wiley and Sons Ltd.
dc.publisher.urihttps://onlinelibrary.wiley.com/doi/10.1111/radm.12766
dc.relation.isPartOfR and D Management
dc.rights(c) 2025 The Author/s
dc.rightsCC BY-NC-ND 4.0
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectexternal knowledge commercialization
dc.subjectgeographic breadth
dc.subjectinbound
dc.subjectopen innovation
dc.subjectoutbound
dc.subjectR&D intensity
dc.titleDare to Sell! Impacts of “Make and/or Buy” Decision Strategies on Outbound Open Innovation
dc.typeJournal article
pubs.elements-id500279
pubs.organisational-groupOther
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