Taking a Consumer-Led Approach to Identify Key Characteristics of an Effective Ecolabelling Scheme

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dc.citation.issue14
dc.citation.volume16
dc.contributor.authorHay C
dc.contributor.authorMeyer K
dc.contributor.authorRutherford-Carr G
dc.contributor.authorHill JP
dc.contributor.authorHort J
dc.contributor.editorJohnson L
dc.date.accessioned2025-01-09T02:24:46Z
dc.date.available2025-01-09T02:24:46Z
dc.date.issued2024-07-01
dc.description.abstractA gap exists between consumer adoption of sustainable purchasing habits and the behavioural changes required to significantly decrease planetary environmental impact. Current ecolabels do not enable purchasing based on environmental impact, and an effective labelling scheme is required to change purchasing priorities. Using focus groups, ecolabels with components varying in the depth of environmental information conveyed, visual features employed, as well as product comparability and scalability of design, were evaluated by consumers with differing levels of environmental awareness. Independent, credible information accessible to consumers of varying environmental awareness was a participant priority. In-depth data communicated through a bar or pie chart with an interpretable holistic message across all environmental factors was preferred. Colour-coded components offering product comparisons and scalable to the size of the packaging, product value, and lifetime were most likely to empower environmentally motivated purchasing. Insights can inform the development of an effective ecolabelling scheme that equips consumers to adopt more sustainable purchasing habits.
dc.description.confidentialfalse
dc.edition.edition2024
dc.identifier.citationHay C, Meyer K, Rutherford-Carr G, Hill JP, Hort J. (2024). Taking a Consumer-Led Approach to Identify Key Characteristics of an Effective Ecolabelling Scheme. Sustainability (Switzerland). 16. 14.
dc.identifier.doi10.3390/su16146260
dc.identifier.eissn2071-1050
dc.identifier.elements-typejournal-article
dc.identifier.number6260
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/72343
dc.languageEnglish
dc.publisherMDPI (Basel, Switzerland)
dc.publisher.urihttps://www.mdpi.com/2071-1050/16/14/6260
dc.relation.isPartOfSustainability (Switzerland)
dc.rights(c) 2024 The Author/s
dc.rightsCC BY 4.0
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectecolabelling
dc.subjectplanetary boundaries
dc.subjectenvironmental awareness
dc.subjectfocus groups
dc.subjectenvironmental impacts
dc.titleTaking a Consumer-Led Approach to Identify Key Characteristics of an Effective Ecolabelling Scheme
dc.typeJournal article
pubs.elements-id491002
pubs.organisational-groupOther
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