Mooncake packaging design : an exploration of Mid-Autumn Festival symbolism and minimalist design : a thesis presented in partial fulfillment of the requirements for a Master in Design at Massey University, Wellington, New Zealand

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dc.contributor.authorCui, Jinyan
dc.date.accessioned2019-11-25T23:38:15Z
dc.date.available2019-11-25T23:38:15Z
dc.date.issued2019
dc.descriptionCopyright permission has not been obtained for some Figures, but these have been retained owing to broken links or for the sake of clarity.en_US
dc.description.abstractIn this Master of Design thesis project, I explore the excessive packaging of Chinese Mid-Autumn Festival mooncakes and the positive impact of minimalist design on the current packaging trends. In particular, I explore how minimalist design can be subtly applied to mooncake gift-box packaging so as to reflect the traditional values associated with the Mid-Autumn Festival while also offering today’s young Chinese a new approach to this symbolic packaging. I explain, through my design exploration of the legends and customs associated with this ancient and notable festival as well as the visual symbolism, colors, materials, and forms used in mooncake packaging, how this new approach draws inspiration from Japanese minimalist design and traditional Chinese motifs. Through this packaging design exploration, I hope to offer an alternative that maintains the integrity of this festival and its ancient customs.en_US
dc.identifier.urihttp://hdl.handle.net/10179/15049
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectGift wrapsen_US
dc.subjectFooden_US
dc.subjectPackagingen_US
dc.subjectDesignen_US
dc.subjectSymbolism in arten_US
dc.subjectChinaen_US
dc.subjectMinimal designen_US
dc.subjectJapanen_US
dc.subjectMid-autumn Festivalen_US
dc.titleMooncake packaging design : an exploration of Mid-Autumn Festival symbolism and minimalist design : a thesis presented in partial fulfillment of the requirements for a Master in Design at Massey University, Wellington, New Zealanden_US
dc.typeThesisen_US
massey.contributor.authorCui, Jinyan
thesis.degree.disciplineDesignen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Design (MDes)en_US
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