New Zealand ethical consumption driven by universalism and personal achievement; can it also be fun?

Simple item page
dc.citation.volumeLatest Articles
dc.contributor.authorHasan S
dc.contributor.authorWooliscroft B
dc.contributor.authorGanglmair-Wooliscroft A
dc.date.accessioned2024-12-13T01:17:30Z
dc.date.available2024-12-13T01:17:30Z
dc.date.issued2024-10-24
dc.description.abstractOverconsumption and environmental pollution in New Zealand are leading to the depletion of its resources, threatening its ecosystem. This paper explores New Zealanders’ ethical and sustainable consumption behaviour, and the motivations and values that drive them. Seventy in-depth interviews with a variety of ethical consumers were conducted and analysed using laddering technique to uncover drivers behind ethical consumption habits. Results reflect the complexity and variety inherent in ethical consumption, and its motivations and drivers. Most ethical behaviours are environmentally focused, aimed at pollution reduction and environmental conservation. Ethical behaviours with a social focus are directed at the local or the international community. Social justice, equality and unity of nature (all sub-values of universalism) are revealed as drivers of ethical behaviours, and are complemented by personal achievement (feeling capable) and feelings of enjoyment–consuming ethically can also be ‘fun’. The complexity of the findings highlights the need for customised messaging from policymakers and businesses to increase ethical consumption behaviours in New Zealand.
dc.description.confidentialfalse
dc.format.pagination1-10
dc.identifier.citationHasan S, Wooliscroft B, Ganglmair-Wooliscroft A. (2024). New Zealand ethical consumption driven by universalism and personal achievement; can it also be fun?. Kotuitui. Latest Articles. (pp. 1-10).
dc.identifier.doi10.1080/1177083X.2024.2418485
dc.identifier.eissn1177-083X
dc.identifier.elements-typejournal-article
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/72307
dc.languageEnglish
dc.publisherTaylor and Francis Group on behalf of the Royal Society of New Zealand
dc.publisher.urihttps://www.tandfonline.com/doi/full/10.1080/1177083X.2024.2418485
dc.relation.isPartOfKotuitui
dc.rights(c) 2024 The Author/s
dc.rightsCC BY 4.0
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectEthical consumption
dc.subjectsustainable consumption
dc.subjectenvironmental concern
dc.subjectladdering technique
dc.titleNew Zealand ethical consumption driven by universalism and personal achievement; can it also be fun?
dc.typeJournal article
pubs.elements-id492221
pubs.organisational-groupOther
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Published version.pdf
Size:
812.39 KB
Format:
Adobe Portable Document Format
Description:
492221 PDF.pdf
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
9.22 KB
Format:
Plain Text
Description:
Download
Collections
Journal Articles