Audience Segmentation of COVID-19 Vaccination Intentions in Aotearoa-New Zealand
Loading...
Date
2021-02-26
DOI
Open Access Location
Authors
Thaker J
Journal Title
Journal ISSN
Volume Title
Publisher
Rights
The Author(s) CC BY 4.0
Abstract
The first stage of any communication campaign is to “know your public.” Public segmentation divides the target population into meaningful subgroups that share similar characteristics. Understanding the different public segments on COVID-19 vaccination intentions can help health authorities communicate the most important and useful information to its target publics.
Description
Keywords
COVID-19, COVID_19 vaccine, Vaccination attitudes, Vaccine hesitancy, Audience segmentation
Citation
2021