Audience Segmentation of COVID-19 Vaccination Intentions in Aotearoa-New Zealand

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dc.contributor.authorThaker J
dc.date.accessioned2023-07-23T20:52:04Z
dc.date.available2021-02-26
dc.date.available2023-07-23T20:52:04Z
dc.date.issued2021-02-26
dc.description.abstractThe first stage of any communication campaign is to “know your public.” Public segmentation divides the target population into meaningful subgroups that share similar characteristics. Understanding the different public segments on COVID-19 vaccination intentions can help health authorities communicate the most important and useful information to its target publics.
dc.description.confidentialfalse
dc.identifier.citation2021
dc.identifier.elements-id440698
dc.identifier.harvestedMassey_Dark
dc.identifier.urihttp://hdl.handle.net/10179/16120
dc.rightsThe Author(s) CC BY 4.0
dc.subjectCOVID-19
dc.subjectCOVID_19 vaccine
dc.subjectVaccination attitudes
dc.subjectVaccine hesitancy
dc.subjectAudience segmentation
dc.titleAudience Segmentation of COVID-19 Vaccination Intentions in Aotearoa-New Zealand
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
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