COVID-19 Vaccine Hesitancy: A Content Analysis of Nigerian YouTube Videos

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dc.contributor.authorSadiq M
dc.contributor.authorCroucher S
dc.contributor.authorDutta D
dc.date.accessioned2023-06-07T03:13:27Z
dc.date.available2023-06-02
dc.date.available2023-06-07T03:13:27Z
dc.date.issued2023-06-02
dc.description© 2023 by the authors.
dc.description.abstractVaccination is key to developing herd immunity against COVID-19; however, the attitude of Nigerians towards being vaccinated stalled at the 70% vaccination target. This study engages Theory of Planned Behaviour to analyse the tone of Nigerian YouTube headlines/titles, and the tone of YouTube users' comments to examine the causes of COVID-19 vaccine hesitancy. YouTube videos uploaded between March 2021 and December 2022 were analysed using a content analytic approach. Results show 53.5% of the videos had a positive tone, while 40.5% were negative, and 6% neutral. Second, findings indicate most of the Nigerian YouTube users' comments were neutral (62.6%), while 32.4%, were negative, and 5% were positive. From the antivaccine themes, analysis shows the people's lack of trust in the government on vaccines (15.7%) and the presence of vaccine conspiracy theories mostly related to expressions of religion and biotechnology (46.08%) were the main causes of COVID-19 vaccine hesitancy in Nigeria. The study presents implications for theory and recommends ways for governments to develop better vaccination communication strategies.
dc.description.confidentialfalse
dc.identifier.citationVaccines, 2023
dc.identifier.doi10.3390/vaccines11061057
dc.identifier.elements-id461914
dc.identifier.harvestedMassey_Dark
dc.identifier.issn2076-393X
dc.publisherMDPI AG
dc.relation.isPartOfVaccines
dc.rightsCC BY
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.titleCOVID-19 Vaccine Hesitancy: A Content Analysis of Nigerian YouTube Videos
dc.typeJournal article
pubs.notesNot known
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
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