Practical implications of nonresponse bias in sample surveys : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies at Massey University

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dc.contributor.authorHosie, J. E. (Jessie E.)
dc.date.accessioned2019-02-21T22:55:38Z
dc.date.available2019-02-21T22:55:38Z
dc.date.issued1995
dc.description.abstractResearchers world-wide are concerned about a decline in survey response rates. One consequence of such a decline is the potential for increasing nonresponse bias. This research reports the results of an attempt to establish a tentative 'minimum acceptable response rate' at which the interim estimates for two surveys did not differ significantly from final estimates. Data from a mail survey with a sample of 1270 respondents randomly selected from New Zealand electoral rolls, and from a telephone survey with a sample of 183 respondents randomly selected from five telephone directories were used for the research. The results indicate that a tentative 'minimum acceptable response rate' may be close to 50%. The study found that, at a response rate of 48%, demographic and awareness variables were prone to nonresponse bias in the telephone survey, and that altitude and demographic variables had a very low potential for nonresponse bias in the mail survey at a response rate of 51%. Perhaps researchers can now be more confident that a response rate close to 50% is acceptable for many practical purposes. Ultimately, however, the potential for nonresponse bias in a particular survey will depend on the demographic characteristics of respondents and nonrespondents and the strength of the relationship between these characteristics and the key variables of interest.en_US
dc.identifier.urihttp://hdl.handle.net/10179/14303
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectNew Zealanden_US
dc.subjectMail surveysen_US
dc.subjectTelephone surveysen_US
dc.subjectResponse rateen_US
dc.titlePractical implications of nonresponse bias in sample surveys : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies at Massey Universityen_US
dc.typeThesisen_US
massey.contributor.authorHosie, J. E. (Jessie E.)
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Business Studies (M. B. S.)en_US
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