Practical implications of nonresponse bias in sample surveys : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies at Massey University
dc.contributor.author | Hosie, J. E. (Jessie E.) | |
dc.date.accessioned | 2019-02-21T22:55:38Z | |
dc.date.available | 2019-02-21T22:55:38Z | |
dc.date.issued | 1995 | |
dc.description.abstract | Researchers world-wide are concerned about a decline in survey response rates. One consequence of such a decline is the potential for increasing nonresponse bias. This research reports the results of an attempt to establish a tentative 'minimum acceptable response rate' at which the interim estimates for two surveys did not differ significantly from final estimates. Data from a mail survey with a sample of 1270 respondents randomly selected from New Zealand electoral rolls, and from a telephone survey with a sample of 183 respondents randomly selected from five telephone directories were used for the research. The results indicate that a tentative 'minimum acceptable response rate' may be close to 50%. The study found that, at a response rate of 48%, demographic and awareness variables were prone to nonresponse bias in the telephone survey, and that altitude and demographic variables had a very low potential for nonresponse bias in the mail survey at a response rate of 51%. Perhaps researchers can now be more confident that a response rate close to 50% is acceptable for many practical purposes. Ultimately, however, the potential for nonresponse bias in a particular survey will depend on the demographic characteristics of respondents and nonrespondents and the strength of the relationship between these characteristics and the key variables of interest. | en_US |
dc.identifier.uri | http://hdl.handle.net/10179/14303 | |
dc.language.iso | en | en_US |
dc.publisher | Massey University | en_US |
dc.rights | The Author | en_US |
dc.subject | New Zealand | en_US |
dc.subject | Mail surveys | en_US |
dc.subject | Telephone surveys | en_US |
dc.subject | Response rate | en_US |
dc.title | Practical implications of nonresponse bias in sample surveys : a thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies at Massey University | en_US |
dc.type | Thesis | en_US |
massey.contributor.author | Hosie, J. E. (Jessie E.) | |
thesis.degree.grantor | Massey University | en_US |
thesis.degree.level | Masters | en_US |
thesis.degree.name | Master of Business Studies (M. B. S.) | en_US |
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