Goodness : de-signing the nature and culture of New Zealand milk packaging signs : a thesis submitted in fulfilment of the Masters of Design at the Institute of Communication Design, Massey University, Wellington

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dc.contributor.authorMoss, Tulia
dc.date.accessioned2008-11-20T02:22:48Z
dc.date.availableNO_RESTRICTIONen_US
dc.date.available2008-11-20T02:22:48Z
dc.date.issued2008
dc.description.abstractBy means of semiotic analysis and exploration of contextual analogies this paper interprets both historical and contemporary New Zealand milk signs and packaging since the 1800’s and explains how these signs and simulacra, in a mergent urbanised society, evidence and express a battle of culture versus nature. It sees these signs as an exemplar of semiosis at play that explains the significance of their allegorical meaning in the culture. It also visually articulates children’s responses to some fundamental elements of contemporary signs and with some pre industrialised packaging examples arrives at one possible industrial generic packaging solution, using new, biodegradable materials, that presents milk as it is – an industrialised product from nature not as nature itself.en_US
dc.identifier.urihttp://hdl.handle.net/10179/699
dc.language.isoenen_US
dc.publisherMassey Universityen_US
dc.rightsThe Authoren_US
dc.subjectPackagingen_US
dc.subjectPackaging designen_US
dc.subjectSemioticsen_US
dc.subjectDairy packagingen_US
dc.subjectSigns
dc.subject.otherFields of Research::420000 Language and Culture::420300 Cultural Studiesen_US
dc.titleGoodness : de-signing the nature and culture of New Zealand milk packaging signs : a thesis submitted in fulfilment of the Masters of Design at the Institute of Communication Design, Massey University, Wellingtonen_US
dc.typeThesisen_US
massey.contributor.authorMoss, Tulia
thesis.degree.disciplineCommunication Designen_US
thesis.degree.grantorMassey Universityen_US
thesis.degree.levelMastersen_US
thesis.degree.nameMaster of Design (M.Des.)en_US
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