Protecting and restoring freshwater biodiversity across urban areas in Aotearoa New Zealand: Citizens' reporting of pollution in stormwater drains and waterways

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dc.citation.volume351
dc.contributor.authorMcLeod LJ
dc.contributor.authorHine DW
dc.contributor.authorMilfont TL
dc.contributor.authorDorner Z
dc.contributor.authorTassell-Matamua NA
dc.contributor.authorMaris RDC
dc.contributor.authorKitson JC
dc.contributor.authorStahlmann-Brown P
dc.coverage.spatialEngland
dc.date.accessioned2024-01-26T01:23:25Z
dc.date.accessioned2024-07-25T06:50:30Z
dc.date.available2024-01-04
dc.date.available2024-01-26T01:23:25Z
dc.date.available2024-07-25T06:50:30Z
dc.date.issued2024-02
dc.description.abstractUrbanization poses numerous challenges to freshwater biodiversity. This paper describes two studies with the joint aim of demonstrating the benefits of applying a systematic behaviour change framework and providing the foundational knowledge to inform future behavior change work to protect and restore urban freshwater biodiversity. In Study 1 we used a mixed-methods research design, involving 14 key informant interviews followed by an online survey targeting 17 freshwater biodiversity experts and another targeting a representative sample of 550 urban residents, to identify and prioritize the most promising resident behaviors to target to reduce stormwater pollution and improve natural waterway habitats in urban areas. Study 2 focused on the top-ranked short-term behavior identified in Study 1, citizen reporting of pollution in stormwater drains and waterways. We surveyed a representative sample of 1901 urban residents across Aoteraoa New Zealand to identify four main determinants influencing this behavior: awareness and uncertainty about reporting, lack of opportunity to report, social motivation and personal motivation to report, and five potential target audiences: 'Supportive', 'Unaware but receptive', 'Motivated but lack support', 'Reluctant', and 'Not my problem'. We make recommendations for the most appropriate intervention designs to target each of these audience segments to promote the reporting of stormwater pollution in urban areas. This knowledge will allow for a more coordinated and effective approach for addressing the 'human element' that lies at the heart of many urban freshwater management problems.
dc.description.confidentialfalse
dc.edition.editionFebruary 2024
dc.format.pagination120019-
dc.identifier.author-urlhttps://www.ncbi.nlm.nih.gov/pubmed/38181685
dc.identifier.citationMcLeod LJ, Hine DW, Milfont TL, Dorner Z, Tassell-Matamua NA, Maris RDC, Kitson JC, Stahlmann-Brown P. (2024). Protecting and restoring freshwater biodiversity across urban areas in Aotearoa New Zealand: Citizens' reporting of pollution in stormwater drains and waterways.. J Environ Manage. 351. (pp. 120019-).
dc.identifier.doi10.1016/j.jenvman.2024.120019
dc.identifier.eissn1095-8630
dc.identifier.elements-typejournal-article
dc.identifier.issn0301-4797
dc.identifier.number120019
dc.identifier.piiS0301-4797(24)00005-7
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/70988
dc.languageeng
dc.publisherElsevier Ltd
dc.publisher.urihttps://www.sciencedirect.com/science/article/pii/S0301479724000057
dc.relation.isPartOfJ Environ Manage
dc.rights(c) 2024 The Author/s
dc.rightsCC BY 4.0
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectAudience segmentation
dc.subjectBehavior change
dc.subjectBehaviour change wheel
dc.subjectBehaviour prioritisation matrix
dc.subjectCommunity-based social marketing
dc.subjectIntervention design
dc.subjectHumans
dc.subjectNew Zealand
dc.subjectEnvironmental Pollution
dc.subjectBiodiversity
dc.subjectFresh Water
dc.subjectEcosystem
dc.titleProtecting and restoring freshwater biodiversity across urban areas in Aotearoa New Zealand: Citizens' reporting of pollution in stormwater drains and waterways
dc.typeJournal article
pubs.elements-id485729
pubs.organisational-groupOther
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