Counterfeiting in the Primary Industry Sector and the threat to New Zealand's economy
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Date
2019-10-01
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Centre for Defence and Security Studies, Massey University
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Abstract
Counterfeiting in its various iterations presents a potentially significant threat to our international reputation as a premium exporter of primary products. Taking existing international scholarly research in the area of food fraud, this article presents a typology of counterfeit activity as it pertains to the New Zealand primary industry sector. Through selected case studies, we explain how counterfeiting is a far more nuanced and complex problem than generally considered, and conclude that there should be a much stronger appetite for an integrated public-private identification framework that understands these variations in order to effectively pre-empt and mitigate the impact of primary product counterfeiting in this country.
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National Security Journal, 2019, October 2019, 1 (1), pp. 61 - 74