Examination of the different methods for collecting survey data using electronic mail and the World Wide Web : research report presented in partial fulfilment of the requirement for the degree of Masters of Business Studies, Massey University

Abstract

The phenomenal growth of the Internet and World Wide Web means this medium offers great potential as a survey research medium. This study examined the use of E-mail and the Internet as methods for delivering questionnaires, and tested methods of overcoming the limitations associated with e-mail methodology. These included various components of mail, e-mail, and hyperlink to the Internet. The study examined the effect of these options on survey response rate, speed of response, and data quality.