Youth identity formation and contemporary alcohol marketing

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dc.contributor.authorMcCreanor TN
dc.contributor.authorGreenaway A
dc.contributor.authorMoewaka Barnes HE
dc.contributor.authorBorell SS
dc.contributor.authorGregory MJ
dc.date.accessioned2010-11-04T05:11:52Z
dc.date.accessioned2016-03-06T22:26:06Z
dc.date.available2010-11-04T05:11:52Z
dc.date.available2016-03-06T22:26:06Z
dc.date.issued2005
dc.description.abstractThis paper considers linkages between contemporary marketing theory and practice, and emerging conceptualizations of identity, to discuss implications for public health concerns over alcohol use among young people. Particular attention is paid to the theorizing of consumption as a component of youth identities and the ways in which developments of marketing praxis orients to such schemata. The authors' analyses of exemplars of marketing materials in use in Aotearoa New Zealand, drawn from their research archive, emphasize the sophistication and power of such forms of marketing. They argue that public health policy and practice must respond to the interweaving of marketing and the self-making practices of young people to counter this complex threat to the health and well-being of young people. © 2005 Taylor & Francis.
dc.identifier.citationMcCreanor, T., Greenaway, A., Moewaka Barnes, H., Borell, S., & Gregory, A. (2005). Youth identity formation and contemporary alcohol marketing. Critical Public Health, 15(3), 251-262. doi: 10.1080/09581590500372345
dc.identifier.harvestedMassey_Dark
dc.identifier.harvestedMassey_Dark
dc.identifier.issn1469-3682
dc.language.isoen
dc.publisherTaylor & Francis
dc.relation.isbasedonCritical Public Health
dc.relation.isformatofhttp://dx.doi.org/10.1080/09581590500372345
dc.subjectYouth
dc.subjectIdentity
dc.subjectAlcohol
dc.subjectMarketing
dc.subjectPublic health
dc.subject.otherFields of Research::320000 Medical and Health Sciences::321200 Public Health and Health Services
dc.titleYouth identity formation and contemporary alcohol marketing
dc.typeJournal article
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