CSR and staff retention in New Zealand companies: A literature review

Abstract

This working paper examines the notion that there is a relationship between CSR and staff retention in organisations. Studies have shown that people are becoming more aware of business activities in many countries. As such, companies with good CSR policies are being rewarded by consumers and this is manifested in companies’ financial position in the long term. On the other hand, consumers will punish companies with poor CSR reputation. This review is illustrated through an analysis of literature on corporate social responsibility intended to advance that there is a relationship between CSR and staff retention in organisations. By translating the general principles of CSR into business practices, by developing better measures of CSR, and by empowering and engaging employees, businesses are more likely to embrace CSR so that it penetrates all business activities.