A coming of graphic age(ncy) : an exegesis submitted in partial fulfilment of the requirements for the degree of Master of Fine Arts at Massey University, Wellington, New Zealand

Abstract

A graphic designer is not just a passive shaper of content, they are authors, producers, collaborators, parasites and much more. Building upon the debates of graphic authorship in the 1990s, A Coming of Graphic Age(ncy) investigates how a contemporary graphic design practice can discover agency by undertaking experimental modes of working. Using the writings of Michael Rock as a foundation this research first adheres to more conventional methods of design where client concern and graphic humility are prioritised. Eventually, the rigidity of these modes are found to be disadvantageous to a designer looking to grow their creative practice. In response, new modes of working are suggested. Embracing experimental approaches to conventional design processes it is discovered that there are in fact many roles/modes a designer can embrace. Each having a unique impact on the designer's sense of agency. By revisiting one of design's most pivotal times, this story contextualises the contemporary graphic designer and uses this foundation to construct new outlooks. It is about the maturing that can happen when a way of practising is challenged – A Coming of Graphic Age(ency).