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Customer experience design in immersive virtual reality retail: insights from expert practice

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dc.citation.volume21
dc.contributor.authorErensoy A
dc.contributor.authorAlexander S
dc.contributor.authorElms J
dc.contributor.authorBaghaei N
dc.contributor.authorMathrani A
dc.date.accessioned2026-10-22T22:07:53Z
dc.date.issued2026-10-08
dc.description.confidentialfalse
dc.identifier.citationErensoy A, Alexander S, Elms J, Baghaei N, Mathrani A. (2026). Customer experience design in immersive virtual reality retail: insights from expert practice. Management & Maketing. 21.
dc.identifier.doi10.1007/s44491-026-00027-4
dc.identifier.eissn2069-8887
dc.identifier.elements-typejournal-article
dc.identifier.issn1842-0206
dc.identifier.number28
dc.identifier.urihttps://mro.massey.ac.nz/handle/10179/100503
dc.publisherSpringer Nature
dc.relation.isPartOfManagement & Maketing
dc.relation.urihttps://doi.org/10.1007/s44491-026-00027-4
dc.rightsCC BY 4.0
dc.rights(c) 2026 the author/s
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.titleCustomer experience design in immersive virtual reality retail: insights from expert practice
dc.typeJournal article
massey.relation.uri-descriptionPublished version
pubs.elements-id612636
pubs.organisational-groupCollege of Sciences

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