Silicon Welly : the rise of platform capitalism and the paradoxes of precarity in Wellington City : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Social Anthropology at Massey University Manawatū, Aotearoa New Zealand

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Date
2024-09-20
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Massey University
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©The Author
Abstract
This thesis addresses a central question: why do digital workers in Wellington’s tech sector persist despite the inherent precarity of platform capitalism? Examining the career histories of members of the Enspiral Network, a community focused on social entrepreneurship, reveals the paradoxical nature of subjectivity in digital labour. The research employs ethnographic methods, including life histories and narrative analysis, to explore the intersection of software materiality, neoliberal political economy, and Silicon Valley-inspired discourses. It investigates how digital workers navigate the precariousness of platform capitalism through emotional investment in programming and strategic career adaptations. Findings highlight the distinctive influence of Wellington’s cultural, political, and economic landscape on digital labour. The city’s counter-cultural ethos and state-driven entrepreneurial initiatives foster unique collaborative practices and open-source contributions within the tech sector. These elements collectively shape a hybrid form of platform capitalism that challenges traditional capitalist models. In conclusion, this thesis contributes to the understanding of contemporary labour by emphasizing the role of place, subjectivity, and paradox in the production end of platform capitalism. It underscores the active agency of digital workers in constructing their careers and identities amidst precarious conditions, offering insights into the broader implications of digital labour in the twenty-first century.
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Keywords
Computer programmers, Employment, Precarious employment, Computer software, Development, Gig economy, New Zealand, Wellington, Social capital (Sociology), ethnography, platform capitalism, computer code, entrepreneurialism, digital labour, precarity
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