On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis

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dc.citation.issue15
dc.citation.volume11
dc.contributor.authorChen A
dc.contributor.authorMoradi S
dc.contributor.authorHort J
dc.contributor.editorByrne DV
dc.coverage.spatialSwitzerland
dc.date.accessioned2023-10-19T02:15:45Z
dc.date.accessioned2023-10-19T20:38:43Z
dc.date.available2022-07-25
dc.date.available2023-10-19T02:15:45Z
dc.date.available2023-10-19T20:38:43Z
dc.date.issued2022-08
dc.date.updated2023-10-19T01:07:37Z
dc.description.abstractChina is experiencing severe population aging. Given that milks targeting older adults are one of the most popular foods designed for Chinese older adults (COA), this study investigated on-the-pack (OTP) voluntary well-being messaging (VWM, ways of communicating a product's broad well-being benefits through information on food content or statements linked to favourable components, functions, or well-being outcomes) for milk targeting COA. Over 200 products identified from two sources (JD.com and Mintel's global new products database), were analysed for type, content, and VWM frequency for different brand origins and milk sources of various animal species, nutrition claim regulation compliance and alignment with nutrition facts. The results suggested: (1) different brand origins (domestic vs. international) and milk source (cow vs. goat) highlighted different well-being aspects of products, (2) three products failed to comply with government regulations made for nutrition labelling of pre-packed foods (GB 28050-2011), but (3) excepting fat, all 'contains' claims and most 'high' claims did not reflect significantly greater levels of nutrients, compared to products with no claims. The findings create a comprehensive picture of OTP VWM for milks targeting older adults in China, providing useful information for consumer, domestic, and international dairy industries, and policymakers.
dc.description.confidentialfalse
dc.edition.editionAugust 2022
dc.format.extent2212-
dc.identifier2212
dc.identifierfoods11152212
dc.identifierhttps://www.ncbi.nlm.nih.gov/pubmed/35892798
dc.identifier.citationChen A, Moradi S, Hort J. (2022). On-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis.. Foods. 11. 15. (pp. 2212-).
dc.identifier.doi10.3390/foods11152212
dc.identifier.eissn2304-8158
dc.identifier.elements-typejournal-article
dc.identifier.harvestedMassey_Dark
dc.identifier.issn2304-8158
dc.identifier.urihttp://hdl.handle.net/10179/20351
dc.languageeng
dc.publisherMDPI (Basel, Switzerland)
dc.publisher.urihttps://www.mdpi.com/2304-8158/11/15/2212
dc.relation.isPartOfFoods
dc.rights(c) 2022 The Author/sen_US
dc.rightsCC BYen_US
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/en_US
dc.subjectChina
dc.subjectconsumer insights
dc.subjectdairy
dc.subjectfood safety national standards
dc.subjectwell-being message
dc.titleOn-the-Pack Voluntary Well-Being Messaging for Milks Targeting Chinese Older Adults: A Content Analysis
dc.typeJournal article
pubs.elements-id454937
pubs.organisational-groupOther
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