Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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Author: search.filters.author.Fountaine SSubject: search.filters.subject.2001 Communication and Media Studies

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    Decolonising public service television in Aotearoa New Zealand: telling better stories about Indigenous rurality
    (SAGE Publications, 25/10/2022) Fountaine S; Bulmer S; Palmer F; Chase L
    In settler-colonial countries like Aotearoa New Zealand, television programmes about rurality are fundamentally entwined with the nation’s colonial history, but how this context impacts on locally made, public service television content and production is seldom examined. Utilising data collected from interviews with programme makers and a novel bi-cultural friendship pair methodology, we examine how a high-rating mainstream programme, Country Calendar, conceptualises and delivers stories about Indigenous Māori and consider the extent to which these stories represent a decolonising of television narratives about rurality. The findings highlight the importance of incorporating Indigenous voices and values, the impact of structural limitations and staffing constraints on public service television’s decolonising aspirations, and challenges reconciling settler-colonialism with the show’s well-established ‘rosy glow’. While rural media are often overlooked by communication scholars, our study demonstrates the contributions they might make to the larger task of decolonising storytelling about national identity.
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    Telling stories about farming: Mediated authenticity and New Zealand's Country Calendar
    (SAGE Publications, 2022-01) Fountaine S; Bulmer S
    Mediated authenticity in New Zealand’s Country Calendar (CC) television program is explored from the perspective of its producers, and rural and urban audiences. Paradoxically, CC is understood as both “real” and “honest” television and a constructed, idyllic version of the rural good life in New Zealand. Techniques and devices such as a predictable narrative arc, consistent narration, invisible reporting and directing, and naturalized sound and vision contribute to the show’s predictability, ordinariness, spontaneity and im/perfection, mediating an authentic yet aspirational view of farming life. We elucidate how factual, primetime television contributes to a shared national sense of “who we are” while navigating different audience experiences and expectations. At stake is New Zealanders’ attachment to rural identity, which underpins public policy commitments to the farming sector, at a time when new agricultural politics are increasingly contested.
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    Facebooking a different campaign beat: party leaders, the press and public engagement
    (SAGE Publications, 2020-11) Ross K; Fountaine S; Comrie M
    Social media are increasingly entrenched in politicians’ campaigning. Yet even as they become more ubiquitous, evidence suggests widely used platforms normalize rather than equalize the existing power dynamics of the political landscape. Our study of New Zealand’s 2017 general election uses a mixed-method approach including analysis of five Party Leaders’ (PLs) public Facebook wall posts, campaign coverage in four newspapers and interviews with Party workers and MPs. Our findings show PLs seldom interact with citizens and mostly use posts to promote campaign information. Citizens are more likely to ‘like’ a PL’s post than share or comment and there are important divergences between Party and media agendas. These findings demonstrate not only the importance of social media for Parties’ attempts to control messaging and disrupt journalistic interference, but also highlight that neither Parties nor citizens seem much invested in dialogue. However, understanding which posts excite citizen engagement may help all Parties more effectively promote participatory democracy globally.