Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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Author: search.filters.author.Fountaine SSubject: search.filters.subject.agriculture

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    Themes of connection and progress in rural television: New Zealand’s Country Calendar 1990–2015
    (SAGE Publications, 2020-02) Fountaine S
    Airing for over 50 years, New Zealand’s Country Calendar (CC) television show tells the stories of those who live and work on the land. This article presents a thematic analysis of 25 years of programme content, identifying a balance of ‘connection’ and ‘progress’ themes across this time frame, linked to the political economy of NZ broadcasting and agriculture. The concept of the rural idyll helps explain the connection theme’s focus on family, community, a passion or dream, and history and tradition. However, CC’s version of the rural idyll goes beyond nostalgia and the expression of shared social ideals to include the practical, day-to-day ‘work’ of contemporary farming. Ultimately, CC’s content is shaped by the broadcasting and agricultural policies and structures which impact its funding, subjects and socio-economic environment.
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    Telling stories about farming: Mediated authenticity and New Zealand's Country Calendar
    (SAGE Publications, 2022-01) Fountaine S; Bulmer S
    Mediated authenticity in New Zealand’s Country Calendar (CC) television program is explored from the perspective of its producers, and rural and urban audiences. Paradoxically, CC is understood as both “real” and “honest” television and a constructed, idyllic version of the rural good life in New Zealand. Techniques and devices such as a predictable narrative arc, consistent narration, invisible reporting and directing, and naturalized sound and vision contribute to the show’s predictability, ordinariness, spontaneity and im/perfection, mediating an authentic yet aspirational view of farming life. We elucidate how factual, primetime television contributes to a shared national sense of “who we are” while navigating different audience experiences and expectations. At stake is New Zealanders’ attachment to rural identity, which underpins public policy commitments to the farming sector, at a time when new agricultural politics are increasingly contested.