Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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    The Nature of Airport Brand Associations
    (MDPI (Basel, Switzerland), 2024-09) Henderson IL; Tsui KWH; Ngo T; Gilbey A; Avis M; Garrod B
    This study examines the nature of brand associations that air travellers form with airports and which associations are important when choosing between airports. Using semi-structured qualitative interviews, this study collected information about 240 participants’ most recent trips using air travel, encompassing 642 airport visits and 88 airports worldwide. The associations that participants made with the airports they travelled through were collected, as well as the sorts of associations that are important for choosing between airports and why those associations are important. The data were analysed using thematic analysis, revealing 13 themes each for airport brand associations and important associations for choosing between airports and 14 themes for reasons why those associations were important. Single-sample t-tests reveal that each of these themes has a different effect size in terms of its effect on airport brand association formation and its effect on attitudinal brand choice. This study contributes to the air transport and tourism literature by providing a detailed account of which associations air travellers form with airports and which are used for choosing between airports by contextualising these findings by viewing airports as compound brands. Managerial implications are also provided along with avenues for future research.
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    Extended reality (xR) flight simulators as an adjunct to traditional flight training methods: a scoping review
    (Springer Nature on behalf of the Deutsches Zentrum für Luft- und Raumfahrt e.V., 2023-10-20) Ross G; Gilbey A
    Over the next 20 years, it is predicted that an additional 760,000 new pilots will be needed to meet the growing demands of the global aviation industry. With current training capability, this may be difficult to achieve. A potential means of improving the efficiency and lowering the cost of flight training, which arguably may be prohibitively expensive to many potential trainee pilots, is to use extended reality simulation in place of traditional flight simulators and aircraft for at least some of the required training. To provide a better understanding of the possibilities in this regard, and where current research has advanced, a scoping review was undertaken. In total, 18 studies were identified as meeting the inclusion criteria. It was concluded that extended reality technology has the potential to be successfully employed in flight training—saving time and money, whilst also enabling increased training capability, although some potential limitations were identified. The interest in this technology, combined with evidence pointing to its potential usefulness in flight training, suggests that further examination in this area by academia and industry is warranted.
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    Could mild hypoxia impair pilot decision making in emergencies?
    (IOS PRESS, 2012) Legg S; Hill S; Mundel T; Gilbey A; Schlader Z; Raman A
    The decreased pressure in the cabin of a pressurised aircraft (typically equivalent to ~8000 ft) reduces the oxygen level so that the blood oxygen saturation of all occupants falls from >97% (normoxia) at sea-level to below 92% (mild hypoxia). Although exposure to mild hypoxia does not affect well-learned cognitive and motor performance of aircrew, it has been proposed that it can affect the performance of some complex cognitive performance tasks involving multiple demands typical of emergency tasks that may have to be performed by pilots. In order to simulate some of these complex cognitive demands, 25 student volunteers participated in an experiment which assessed performance of complex logical reasoning and and multiple memory tasks before and after 2 hours of exposure to normoxia and mild hypoxia. Performance for the more difficult components of the complex reasoning task, especially involving conflict decisions, were marginally significantly degraded by mild hypoxia. Since the effects were only marginally significant future studies should investigate the effects of mild hypoxia on more subtle complex decision-making tasks.