Journal Articles
Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915
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Item Unintended Maladaptation: How Agritourism Development Policies in Iran Have Increased Vulnerability to Climate Change(MDPI (Basel, Switzerland), 2023-08-29) Torabi Z-A; Khavarian-Garmsir AR; Hall CM; Khatibi NB; Borghi ADImplementing appropriate policies is crucial for adapting the agricultural sector to climate change. However, adopting incorrect policies can exacerbate unsustainable development. Hence, this study investigated the unintended consequences of agritourism development policies as a climate change adaptation strategy in the villages of Shahrud, Iran. It demonstrated how such policies have inadvertently heightened farmers’ vulnerability to climate change impacts. Data were collected through 44 semi-structured interviews, which underwent thematic analysis to identify emerging patterns. The study’s findings indicate that the rapid expansion of Agritourism in Iran, aimed at addressing climate change, has failed to achieve its intended goals. Inadequate government support, increased supply, legal gaps, and lack of empowerment were identified as contributing factors leading to unsustainable development and financial losses. Consequently, smallholder farmers were found to harbor negative perceptions of agritourism and expressed dissatisfaction with existing policies. These findings underscore the necessity of comprehensive policies and support systems to facilitate the effective implementation of sustainable agritourism by stakeholders in Iran.Item Environmental Concerns and Water Conservation Behavior in Desert Tourism: Applying the Extended Norm Activation Theory for Gen Z Tourists(MDPI (Basel, Switzerland), 2025-03-12) Torabi Z-A; Hall CM; Azarniou N; Borzu G; Álvarez- García J; Ramón-Cardona J; Sánchez-Fernández MDThis study examines the influence of environmental concerns on water conservation behaviors among Gen Z tourists in Iranian desert regions by extending the Norm Activation Theory (NAT). Adopting a quantitative approach, data were collected through a structured questionnaire from 330 Gen Z tourists (born between 1997 and 2012) who visited four Iranian desert villages (Qale Bala, Mesr, Abyaneh, and Rezaabad) between April and July 2023. Using systematic sampling, every fifth Gen Z tourist was selected. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that environmental concerns, situational responsibility, and personal norms positively impact water conservation behaviors, while denial of responsibility negatively affects them. Personal norms positively influence pride and guilt emotions, which in turn promote water conservation behaviors. The extended model, incorporating environmental concerns, demonstrated improved explanatory power over the original NAT. This research contributes to sustainable tourism literature by integrating environmental concerns and moral emotions into the NAT framework, offering insights into psychological mechanisms driving pro-environmental behaviors among Gen Z tourists in desert environments.
