Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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    The Nature of Airport Brand Associations
    (MDPI (Basel, Switzerland), 2024-09) Henderson IL; Tsui KWH; Ngo T; Gilbey A; Avis M; Garrod B
    This study examines the nature of brand associations that air travellers form with airports and which associations are important when choosing between airports. Using semi-structured qualitative interviews, this study collected information about 240 participants’ most recent trips using air travel, encompassing 642 airport visits and 88 airports worldwide. The associations that participants made with the airports they travelled through were collected, as well as the sorts of associations that are important for choosing between airports and why those associations are important. The data were analysed using thematic analysis, revealing 13 themes each for airport brand associations and important associations for choosing between airports and 14 themes for reasons why those associations were important. Single-sample t-tests reveal that each of these themes has a different effect size in terms of its effect on airport brand association formation and its effect on attitudinal brand choice. This study contributes to the air transport and tourism literature by providing a detailed account of which associations air travellers form with airports and which are used for choosing between airports by contextualising these findings by viewing airports as compound brands. Managerial implications are also provided along with avenues for future research.
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    Correction: Hartley et al. BVLOS Unmanned Aircraft Operations in Forest Environments. Drones 2022, 6, 167
    (MDPI (Basel, Switzerland), 2023-12-15) Hartley RJAL; Henderson IL; Jackson CL
    In the original publication, there was a mistake in the legend for Table 1. There was an error in the original table calculations for “Approximate Square Area”. Now that they have been corrected, we would like to adjust the table caption to clarify to the readers how the calculations were made. The correct legend appears below. The authors state that the scientific conclusions are unaffected. This correction was approved by the Academic Editor. The original publication has also been updated. “Table 1. Approximate maximum operating areas based upon VLOS limitations, where VLOS range is equal to the distance between the centre and corner of the calculated square areas and the radius of the calculated circular areas.” In the original publication, there was a mistake in Table 1 as published. In the published table, the maximum operational area of a square flight plan was calculated incorrectly. The calculations were made using the maximum distance to calculate the distance from the centre of the square to the edge of the square rather than from the centre of the square to the corner of the square. The corrected Table 1 appears below. The authors apologize for any inconvenience caused and state that the scientific conclusions are unaffected. This correction was approved by the Academic Editor. The original publication has also been updated.