Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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    Understanding memorable tourism experiences and behavioural intentions of heritage tourists
    (Elsevier B.V., 2021-05-25) Rasoolimanesh SM; Seyfi S; Hall CM; Hatamifar P
    This study aims to investigate the interplay of visitor engagement, authenticity, and destination image in driving revisit and electronic word of mouth (eWOM) intentions of heritage tourists through the mediating role of Memorable Tourism Experiences (MTE). The data for this research were collected from tourists in the UNESCO-listed heritage city of Kashan, Iran. Using a convergent parallel mixed methods approach, the study's findings highlighted the importance of MTE as a mediator of these interrelationships. The results also identified the positive direct and indirect effects of visitor engagement on revisit and eWOM intentions. The indirect effects of authenticity on revisit and eWOM intentions through MTE were also significant. The findings also showed the positive direct and indirect effects of destination image on eWOM intention, with the indirect effect on revisit intention being significant. The practical implications of the study and potential future directions for research are also discussed in the conclusion section.
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    ‘You wouldn’t want to go there’: what drives the stigmatization of a destination?
    (Taylor and Francis Group, 2024-11-01) Sojasi Qeidari H; Seyfi S; Hall CM; Vo-Thanh T; Zaman M
    In a highly competitive market, managing the quality of destination image is a major concern for tourism marketers and policymakers. Negative connotations attached to a destination can potentially produce forms of stigma and lead to the stigmatization of a destination. Research on stigmas attached to tourists or tourism practitioners has gained growing scholarly attention; however, empirical knowledge on the stigmas associated with a place (spatial stigma) and the underlying factors driving the stigmatization of a destination is yet to be developed in tourism literature. To fill this gap and grounded in a multidisciplinary literature on the stigma-place nexus, this study explores the stigmatization of Iran through an analysis of in-depth interviews with the representatives of country’s key tourism informants. The findings of the qualitative study demonstrated how Iran’s destination identity is contested. Six reinforcing forms of stigmas were identified: political, religion, security, hygiene, performance and regional stigmas. The study concludes that destination stigma is a multi-dimensional phenomenon that manifests in different ways depending on where it is generated, encountered and experienced. In adopting a more contextual approach the study offers several new perspectives on stigma production, negotiation and resistance in tourism destinations.