Journal Articles
Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915
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Item Environmental Concerns and Water Conservation Behavior in Desert Tourism: Applying the Extended Norm Activation Theory for Gen Z Tourists(MDPI (Basel, Switzerland), 2025-03-12) Torabi Z-A; Hall CM; Azarniou N; Borzu G; Álvarez- García J; Ramón-Cardona J; Sánchez-Fernández MDThis study examines the influence of environmental concerns on water conservation behaviors among Gen Z tourists in Iranian desert regions by extending the Norm Activation Theory (NAT). Adopting a quantitative approach, data were collected through a structured questionnaire from 330 Gen Z tourists (born between 1997 and 2012) who visited four Iranian desert villages (Qale Bala, Mesr, Abyaneh, and Rezaabad) between April and July 2023. Using systematic sampling, every fifth Gen Z tourist was selected. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that environmental concerns, situational responsibility, and personal norms positively impact water conservation behaviors, while denial of responsibility negatively affects them. Personal norms positively influence pride and guilt emotions, which in turn promote water conservation behaviors. The extended model, incorporating environmental concerns, demonstrated improved explanatory power over the original NAT. This research contributes to sustainable tourism literature by integrating environmental concerns and moral emotions into the NAT framework, offering insights into psychological mechanisms driving pro-environmental behaviors among Gen Z tourists in desert environments.Item Nitrogen and phosphorus fertilizer use efficiency improves alfalfa (Medicago sativa L.) production and performance in alkaline desert soil.(Frontiers Media S.A., 2025-02-18) Sun Y; Sun J; Wang X; Cartmill AD; López IF; Ma C; Zhang Q; Srivastava AKThe deficiency of nitrogen and phosphorus is a primary constraint on the normal growth of alfalfa (Medicago Sativa L.) in the alkaline desert soils of northern Xinjiang. Optimizing the combination of nitrogen and phosphorus fertilizers can maximally significantly enhance farmers' economic returns while concurrently mitigate soil environmental pollution. For this purpose, a field experiment based on a randomized complete block design was conducted over two consecutive years (2019 and 2020) in Shihezi, Xinjiang province, China. The WL366HQ variety of alfalfa was evaluated with four levels each of urea and monoammonium phosphate. The effects of fertilizer treatments were assessed on alfalfa yield, growth traits, nutritional quality, fertilizer use efficiency, and economic benefit. Application of nitrogen (N), phosphorus (P), and their interaction significantly (P< 0.05) affected cumulative alfalfa dry matter (DM) yield. In general, compared to no-fertilization treatment, the application of N and P fertilizers resulted in increased plant height, stem thickness, crude protein, and ether extract of alfalfa, while neutral detergent fiber (NDF) and acid detergent fiber (ADF) exhibited a decreasing trend. Additionally, while N and P fertilizer application reduced corresponding fertilizer use efficiency, it increased non-corresponding fertilizer use efficiency. During the two-year experimental period, the treatment involving the application of urea at 286.3 kg·ha-1 combined with monoammonium phosphate at 192 kg·ha-1 achieved the highest evaluation scores for production performance, fertilizer use efficiency, and total net profit, resulting in a net profit increase of 44.18% compared to the no-fertilizer treatment. These findings lay the groundwork for nuanced fertilization strategies in future alfalfa cultivation.
