Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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    Food risk in consumers' eye and their consumption responses: evidence from Hanoi survey
    (Emerald Publishing Limited, 2021-06-08) Ha TM; Shakur S; Pham Do KH
    Purpose This paper analyses Hanoi consumers' evaluation of food risk and response to the perceived risk. Design/methodology/approach The authors employed the mixed method approach that integrates segmentation analysis on the survey data and information from group discussions. Findings Based on consumers' risk rating of six food groups and level of food safety worry, the authors identified four distinct consumer segments: low, moderate, high and very-high-risk perception. The authors found the existence of widespread food safety concerns among Hanoi consumers. Living in an urban region was associated with a higher level of food risk perception. Moderate, high and very-high-risk perception segments exhibited a very low level of institutional trust and subjective control over hazards. Response to the perceived risk differed across segments. “Very high-risk perception” was associated with the most risk-averse behaviour, putting more effort into seeking food safety information and engaging more in supermarket purchase. Consumers with a low and moderate perceived food risk participate more in self-supply of food to reduce their food safety concern. Practical implications The paper provides empirical evidence on consumers' evaluation of food risk and their risk-reducing strategies to support the risk communication in Vietnam. Social implications Enhancing institutional trust and risk communication including hazard education can improve consumer confidence in food. Originality/value This is the first segmentation study on consumer food risk perception in Vietnam.
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    A risk-benefit approach to the purchase and consumption of conventional vegetables in wet markets
    (Elsevier Ltd, 2022-09-01) Ha TM; Hansson H; Abu Hatab A; Darr D; Shakur S
    The purchase and consumption of conventional vegetables from wet markets in Vietnam are like two sides of a coin: perceived food safety risks and perceived benefits. Drawing on a sample of 463 Hanoi consumers, this study employed a risk-benefit approach to analyze the purchase intention and consumption frequency of conventional vegetables at traditional markets. A confirmatory factor analysis examined the links among risk perception, perceived utilitarian benefits, perceived hedonic benefits, and trust. Finally, generalized ordered and Poisson regressions were performed on these psychological constructs and their identified links. We found that perceived hedonic benefits, trust in wet market actors, and the presence of homegrown vegetables determined purchase intention and consumption frequency. The joint influence of perceived hedonic and utilitarian benefits on purchase intention implies that consumers considered both benefit dimensions when thinking of their future purchase of conventional vegetables. The significant interaction between perceived risk and perceived hedonic benefits on consumption frequency supports the risk-benefit approach. The effect of perceived hedonic benefits and income on purchase intention and consumption frequency are evidence of wet markets' social and cultural relevance.
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    Reduction of the attachment, survival and growth of L. monocytogenes on lettuce leaves by UV-C stress
    (Elsevier Ltd, 2021-06) Kyere EO; Popovich DG; Palmer J; Wargent JJ; Fletcher GC; Flint S
    Mild stress of leafy greens by UV-C radiation has been reported to stimulate plant defences capable of reducing pathogens on produce surfaces. In this study, the attachment, survival and growth of Listeria monocytogenes was investigated on lettuces stressed with mild UV-C radiation (1.3 and 2.6 kJm−2). Attachment of L. monocytogenes to UV-C stressed (1.3 kJm−2) lettuce leaves after 1 h was significantly (p < 0.05) reduced by 1.4–1.5 log cfu/cm2. UV-C stress also reduced the survival of L. monocytogenes on lettuce by 1.8–1.9 log cfu/g 96 h after inoculation, however a higher dosage of UV-C stress (2.6 kJm−2) did not inhibit the survival of L. monocytogenes. The total phenolic compounds in lettuce significantly increased following UV-C stress (1.3 kJm−2) indicating the accumulation of polyphenols might have contributed to the inhibition of L. monocytogenes attachment and growth. Appropriate dosage of mild UV-C stress of lettuce can reduce the attachment, survival and growth of L. monocytogenes in lettuce and can therefore be explored further for application in fresh produce safety.