Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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    A conciliatory and persuasive social campaign changes owner behavior to reduce cats' hunting
    (Wiley Periodicals LLC on behalf of Society for Conservation Biology, 2024-07-08) MacDonald E; Farnworth M; van Heezik Y; Stafford K; Linklater W
    Solutions to the cats-hunting-wildlife environmental conflict could benefit from social science approaches. Our Theory of Planned Behavior questionnaire—informed by an elicitation survey of cat owners at veterinary clinics about their attitudes, norms, and beliefs regarding bringing their cats inside at night—surveyed 158 cat owners across 20 veterinarian clinics in four cities. It revealed that wildlife conservation was not influential on cat owner intention but veterinarians, cat safety, peers, and household members were. Thus, we designed a social marketing campaign with two treatments: (1) a veterinarian/cat safety message or (2) social/family norm message. Thirty-four veterinary clinics received one of the two campaign posters or served as the control group. Customers (n = 510) received a “cat welfare” survey and then a pamphlet with the advocated message, and a follow-up survey by email or telephone 3–6 weeks later (69% response rate). Campaign messaging significantly increased the number of cat owners who reported bringing their cats inside at night compared to the control group. The social/family norm message was most effective. Although rudimentary, the campaign generated measurable changes in cat owner intention and behavior. Conservation campaigns informed by co-benefits for cat owners may reduce cats' hunting and be conciliatory ways of transcending environmental conflict.
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    It does become personal: lessons from a news organisation’s #metoo campaign
    (Taylor and Francis Group, 9/01/2020) Hollings J
    This paper reports on a #metoo campaign by a mainstream news organisation. The campaign generated a high number of disclosures from survivors and was notable for its adoption of a survivor-led approach, in its efforts to minimise potential harm to survivors. It offers lessons for reporting on #metoo issues, including the best practice for dealing with survivors, campaign management and ultimately the implications for shifting editorial news values. Journalists demonstrated a heightened awareness of source subjectivity and were able to reconcile this with traditional journalistic norms.