Journal Articles

Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915

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Subject: search.filters.subject.place identity

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    Place Identity and Environmental Conservation in Heritage Tourism: Extending the Theory of Planned Behavior to Iranian Rural Heritage Villages
    (MDPI (Basel, Switzerland), 2025-08-04) Torabi Z-A; Rezvani MR; Hall CM; Davani P; Bakhshaei B; Cheung LTO
    This study examines the determinants of environmentally responsible behavior among tourists in the heritage villages of Paveh County, Iran, through an integrated theoretical framework that synthesizes place-related psychological constructs with the Theory of Planned Behavior (TPB). Employing structural equation modeling on data collected from 443 tourists across three heritage villages (July–November 2024), the investigation tested comparative theoretical models with differing explanatory capacities. The baseline TPB model confirmed significant positive effects of environmental attitudes (β = 0.388), environmental norms (β = 0.398), and perceived behavioral control (β = 0.547) on behavioral intentions, which subsequently influenced environmental behavior (β = 0.561). The extended model incorporating place-related variables demonstrated enhanced explanatory power, with the R2 values increasing from 48.2% to 52.7% for behavioral intentions and from 49.2% to 54.7% for actual behavior. Notably, place identity exhibited dual psychological functions: moderating the intention–behavior relationship (β = 0.155) and mediating between place attachment and environmental behavior (β = 0.163). These findings advance sustainable tourism theory by illuminating the complex pathways through which place-based psychological connections influence environmental behavior formation in heritage contexts, suggesting that more sophisticated theoretical frameworks are required for understanding and promoting sustainable practices in culturally significant destinations.
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    ‘You wouldn’t want to go there’: what drives the stigmatization of a destination?
    (Taylor and Francis Group, 2024-11-01) Sojasi Qeidari H; Seyfi S; Hall CM; Vo-Thanh T; Zaman M
    In a highly competitive market, managing the quality of destination image is a major concern for tourism marketers and policymakers. Negative connotations attached to a destination can potentially produce forms of stigma and lead to the stigmatization of a destination. Research on stigmas attached to tourists or tourism practitioners has gained growing scholarly attention; however, empirical knowledge on the stigmas associated with a place (spatial stigma) and the underlying factors driving the stigmatization of a destination is yet to be developed in tourism literature. To fill this gap and grounded in a multidisciplinary literature on the stigma-place nexus, this study explores the stigmatization of Iran through an analysis of in-depth interviews with the representatives of country’s key tourism informants. The findings of the qualitative study demonstrated how Iran’s destination identity is contested. Six reinforcing forms of stigmas were identified: political, religion, security, hygiene, performance and regional stigmas. The study concludes that destination stigma is a multi-dimensional phenomenon that manifests in different ways depending on where it is generated, encountered and experienced. In adopting a more contextual approach the study offers several new perspectives on stigma production, negotiation and resistance in tourism destinations.