Journal Articles
Permanent URI for this collectionhttps://mro.massey.ac.nz/handle/10179/7915
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Item The Internet Research Agency Campaign to Influence the 2016 US Presidential Elections: A Rhetorical Analysis(John Wiley and Sons Ltd, 2025-08-19) Nelson N; Hodgetts D; Chamberlain KThe centrality of information and communicative processes in persuading society has, historically, made the media one of the key networks of power and influence in society. The rapid expansion of social media platforms has, however, enabled revolutionary changes in how this power is wielded and how persuasion occurs. This has had a profound impact on how political, economic, and social issues are understood and addressed. While a comprehensive body of social psychological theory and applied practice on the topic of persuasion has been developed over many years, persuasion in the contemporary social media environment is one that researchers are yet to fully understand. Methods for achieving this understanding continue to evolve. This article draws on a large corpus of material (2218 Facebook advertisements and metadata) which documented the Russian Internet Research Agency campaign to influence the outcome of the 2016 US presidential elections. Drawing on Aristotle's rhetorical framework, this article presents a process analysis to understand how political persuasion is undertaken in the contemporary social media environment. The findings provide new insights into the social psychological processes of persuasion in contemporary society and demonstrate the utility of a rhetorical framework in understanding persuasion campaigns in dynamic digital settings.Item 'I'm doomed!': audience responses to media reporting on the link between sleep and Alzheimer's disease(Oxford University Press, 2025-07-01) Breheny M; Ross I; Gibson RThe media are influential in shaping beliefs and attitudes towards health practices and behaviours, and the science of sleep is often disseminated through online news media. This paper explores audience responses to media reporting on the link between disrupted sleep and Alzheimer’s disease. The news article analysed was based on a scientific publication reporting on the link between sleep disruption and Alzheimer’s disease and the institutional press release about that publication. The online news article and the 536 Facebook comments posted in response were analysed using thematic analysis. Although the scientific article and institutional press release were guarded about the implications of the research for human health, the media article used sensationalist reporting on the impact of a single night’s sleep disruption to emphasize the everyday implications of the findings. Audience members who identified as sleeping poorly responded fatalistically, whereas commentors who identified as sleeping well were reassured by the news article. The sensationalist framing provoked an affective response in audience members, which at times led to disbelief in the specific message or questioning of scientific research. Sensationalist media reporting of science has unintended consequences. Attempts to engage audiences with science communication that is simplistic and personal may encourage readers to reject scientific evidence as logically incoherent. This approach discounts the ability of audiences to weigh evidence and accept complexity.Item Russia's @RT_Com Twitter campaign supporting the 2022 Ukraine invasion: A rhetorical analysis(Wiley Periodicals LLC on behalf of International Society of Political Psychology, 2025-05-28) Nelson N; Hodgetts D; Chamberlain KThe centrality of information and communicative processes in influencing and contributing to the beliefs held in a populous has, historically, made the media one of the key networks of power and influence in society. The rapid expansion of social media platforms has revolutionized how media power is wielded to influence how political, economic, and social issues are mobilized, understood, and addressed. Understanding how this process occurs is, thus, important, but methods for achieving this understanding continue to evolve. This article draws on a large corpus of material (2473 Tweets and associated metadata) produced by the Russian state media Twitter account, @RT_Com, as one part of a broader campaign to influence the Western response to the 2022 Russian invasion of Ukraine. We identified five overarching narratives that @RT_Com developed to influence its target audience: No Russian invasion; the West is threatening Russian security; Ukraine is part of Russia; Russia will utilize nuclear weapons to protect its sovereignty; and economic, political, and social insecurity in the West. Drawing on Aristotle's rhetorical framework, this article presents a process analysis to understand how these narratives were developed into means of persuasion. The findings provide new insights into the processes of persuasion in contemporary society.Item Māori food culture and wellbeing on TikTok: a content and thematic analysis(Taylor and Francis Group, 2024-12-17) Renall N; Te Morenga LWe examined content posted on TikTok on the topic of kai Māori (traditional food and associated customs of the indigenous people of Aotearoa New Zealand) to inform strengths-based approaches to health promotion in Māori communities. We conducted a content analysis of 100 unique TikTok videos labelled with the hashtags #kai and #Maori and coded content characteristics and viewer engagement for each video. Twenty foods were determined to be key Māori identity foods from this analysis. We also undertook a reflexive thematic analysis of the content of all videos and user engagement from a sample of 40 videos. Three themes relating to the value of kai Māori were identified: Mauri ora (kai as an expression of pride in Māori identity), Ahikā kai (a means of keeping traditions alive) and Tūhononga (a means of connecting with Te Ao Māori). Māori used TikTok to celebrate Māori identity by sharing and discussing content about kai Māori that was informative and often humorous or self-deprecating. Health promotion in Māori communities should draw on the values of kai as more than food. Kai has an important role in strengthening wellbeing through facilitating cultural connections and linking healthy lifestyles with traditional practices like collecting seafood. Glossary of Māori words: Ahikā kai: keeping Māori traditions alive; Ahuriri: Napier, Aotearoa New Zealand; Aotearoa NZ: Aotearoa New Zealand; aroha: love; atua: deity, ancestor; ehe: e hē: an expression of no in Ngāi Tūhoe Iwi [tribe] dialect; hāngī: food cooked in an earth steam oven or gas steamer; he kai reka tenei: this food is yum or sweet; he tīno reka: very yummy; he reka: yum, sweet; huhu: huhu grub, Prionoplus reticularis; kai: food; kai Māori: traditional food and associated customs; kaimoana: food from the sea including fish and shellfish; kaitiaki: custodians, guardians; kānga wai/ kānga pirau: fermented ‘rotten’ corn; kamokamo: squash, vegetable marrow; kao: no; karakia: blessing, giving thanks; kare: an endearment; karengo /parengo: seaweed; kaupapa Māori: a Māori approach, Māori philosophy and principles guide practice; kia ora: hello, greetings, thank you; kina: sea urchin; koro:grandfather; kumara: sweet potato; kupu: word; kūtai: mussels; inanga: whitebait; mahinga kai: traditional food gathering place; mana whenua: Māori people who have customary authority and rights over identified land; manaakitanga: the act of showing support, caring for others; Māoritanga: Māori culture, way of life; mātua: parents; marae: a place of cultural significance to gather and meet; mauri: spirit, life essence; mauri ora: strong pride in having a unique Māori identity; meke: too much, good; mirimiri: to rub; moana: ocean; Ngāpuhi: northern iwi [tribe] of Aotearoa; noa: ordinary, unrestricted; ora: to be alive, healthy and well; Pākehā: New Zealanders of European descent; paraoa: fry bread; patu: traditional club used in warfare; paua: abalone; pikopiko: young fern shoots; pipi: shellfish, clam; puha: a sow thistle green; Rakiura: Stewart Island; rangatahi: Māori youth; rawe: excellent; reka: sweet; rēwana: fermented bread made with potato; Tā: Sir, Knight; tamariki Māori: Māori children; Tangaroa: the Māori atua (god) for the oceans; tapu: restricted, to be sacred, under atua protection; tautoko: show support; Te Ao Māori: the Māori world and its traditions; te taiao: the natural world; Te Whare Tapa Whā: a model of Māori health developed by Tā Professor Mason Durie; tēnā koe: greetings (speaking to an individual); tikanga: traditional customs or practices; tinana: body, physical self; tino reka: an expression of deliciousness; tino reka te kai: the kai is yum; tītī: mutton bird Puffinus griseus; toa: brave, accomplished, competent; toheroa: large clam;f toroi / whakamara: a fermented dish of cooked mussels and puha; tuatua: shellfish, clam; tūhononga: connecting with Te Ao Māori; tuna: eel; tūpuna / tīpuna: ancestors, grandparents; wahine: woman; Whaea: Mother, Aunty; whakaiti: look down on; whakapapa: lineage, genealogy, ancestry; a central concept in Māori culture of identity, relation and connection to people, place, and culture; whānau: family group, including extended family; whanaunga: relative, kin; whanaungatanga: relationship building; whenua: land, ground.Item Digital mental health strategies used by young people in Aotearoa New Zealand during the COVID-19 pandemic: ‘Just do it yourself, DIY’(SAGE Publications Ltd., 2024-07-25) Gibson K; Trnka S; Jonas M; Pomare P; Thomson S; Tiatia-Siau J; Aimiti Ma'ia'i K; Aoake M; Bouttier-Esprit T; Spray I; Vyas SObjective: With rising rates of mental health distress amongst youth during the COVID-19 pandemic, digital resources have been identified as a valuable tools for delivering support to young people. However, many of the websites and apps developed by professionals to support the youth do not take account of the importance young people place on exercising their own agency in managing their mental health. This article investigates how young people in Aotearoa New Zealand used digital resources to manage their mental health needs during the COVID-19 pandemic. Methods: The study gathered information from semi-structured interviews with 34 young people aged 16–22 years. The data was analysed using reflexive thematic analysis. Results: Six themes were identified including: searching for online information about mental health; evaluating digital mental health resources; controlling mood through online activity; looking for escape in the virtual world; staying connected online; and giving and receiving support. Conclusion: Young people’s practices demonstrated their investment in their own agency, a general reluctance to engage with professional resources and recognition of the need to balance the risks and benefits of the informal strategies they preferred. Young people appeared sceptical of professionally-designed mental health resources and interventions and preferred to adapt and re-purpose the wide range of platforms and networks available in their informal digital worlds.Item Alcohol marketing on social media: young people’s exposure, engagement and alcohol-related behaviors(Taylor and Francis Group, 2024-07-08) McCreanor T; Moewaka Barnes A; Goodwin I; Carah N; Young J; Spicer J; Lyons ACAim Alcohol promotions in conventional channels are associated with subsequent alcohol consumption in young people, but little is known about young people’s exposure to digital alcohol marketing. This exploratory study investigated young people’s exposure to, and engagement with, alcohol marketing on social media platforms, variations across sociodemographic groups and associations with alcohol-related behaviors. Method An online survey was conducted with 3698 participants aged between 14 and 20 years (M = 17.1; SD = 1.8) in New Zealand. The survey asked about social media use and exposure to and engagement with alcohol product marketing on their preferred platforms, alcohol consumption patterns, hazardous drinking (AUDIT-C scores) and purchasing alcohol online. Results Nearly three-quarters of the sample who responded to questions about exposure to alcohol marketing (70.6%; n = 1541) reported seeing marketing on at least one social media platform, with older respondents (18–20 years) more likely to report exposure than younger respondents (14–17 years); no differences were found across gender, ethnicity or socioeconomic groups. Over one-third of those who responded to questions about engagement (40.7%; n = 850) reported engaging with alcohol marketing and this varied by age, gender and ethnicity. Recall of exposure to alcohol marketing was less strongly associated with online purchase and having ever drunk alcohol than was engagement with alcohol marketing, which was also associated with hazardous drinking. Conclusions Engagement with alcohol marketing was more strongly related to alcohol behaviors, including online purchasing, having ever drunk alcohol, and drinking at hazardous levels, than exposure. These findings also demonstrated inequitable patterns of engagement with alcohol marketing on social media associated with these novel algorithmic marketing methods.Item Social Media & Agenda Melding: Understanding Trump's Proposed Border Wall(Redfame Publishing Inc, 2022-12) Spencer A; Croucher SThis study explores how belief in social media outlets is an important aspect of agenda melding in an online environment. In this study, the researchers employ agenda melding as a theoretical lens to explore how belief in social media outlet can predict support for the proposed Border Wall. The researchers surveyed 232 people to find out how belief in media outlet contributes to building an online media agenda in the context of immigration. Social media networks continue to grow in influence when it comes to understanding important political issues and the way they manifest themselves in mainstream United States immigration policy.Item Effects of Passive Leadership in the Digital Age(Frontiers Media S.A., 2021-08-26) Wang C-H; Liu GHW; Lee NC-A; Giménez-Espert MDCOrganizations must adapt to the trend of digitalization. Nowadays, social media engagement editors play an increasingly crucial role for organizational growth and prosperity in the digital age. Engagement editors are usually tasked to perform the functions of marketing, content production, and data analysis. They have to manage online communities on behalf of the organization, and encounter online audiences' frequent toxic and aggressive behaviors. Engagement editors thus are prone to emotional stress. Substantial literature has examined the influence of leadership style on employee performance. However, passive leadership is rarely studied. This research investigates (1) whether passive leadership would negatively affect engagement editors' performance (i.e., online interaction with audiences); and (2) how the negativity would be ameliorated by certain organizational policies (i.e., job autonomy) and their individual attributes (i.e., employee resilience) from the conservation of resource perspective. We surveyed 122 engagement editors and used the smartPLS 3.2.9 to analyze the data. This research provides important theoretical and practical implications.Item Sex Workers’ Online Humor as Evidence of Resilience(MDPI (Basel, Switzerland), 2023-06-07) Easterbrook-Smith G; Benoit CM; Mellor A; Rowland DLSex workers’ humor has received comparatively little attention in the literature to date, and work that does consider this phenomenon focuses on humor in face-to-face contexts. Increasingly, elements of sex workers’ labor and community building take place online. This article examines the emergence of sex work humor in online spaces, considering how this humor provides evidence of resilience within this community. The article uses a critical discourse analysis approach blended with a cultural studies lens to examine 171 discrete texts drawn from sex work communities in Australia and New Zealand. These include social media postings from peer-led organizations and correspondence between sex workers and their clients, which was profiled in news media during the COVID-19 lockdowns. The humor evident within these texts falls into three major categories: humor about clients; humor as a mechanism of discussing stigma and discrimination; and humor as an agent of activism and social change. The findings indicate that humor can be evidence of resilience among sex-working communities, that it is politically productive and effective from a communications perspective, and present the possibility that it may also contribute to resilience. The presence of humor in online sex work spaces of sociality further highlights the importance of these spaces for community building, and draws attention to additional harms created by deplatforming.Item Methodological Aspects in Study of Fat Stigma in Social Media Contexts: A Systematic Literature Review(MDPI (Basel, Switzerland), 2022-05-17) Wanniarachchi V; Mathrani A; Susnjak T; Scogings C; Moreno, AWith increased obesity rates worldwide and the rising popularity in social media usage, we have witnessed a growth in hate speech towards fat/obese people. The severity of hate content has prompted researchers to study public perceptions that give rise to fat stigma from social media discourses. This article presents a systematic literature review of recent literature published in this domain to gauge the current state of research and identify possible research gaps. We have examined existing research (i.e., peer-reviewed articles that were systematically included using the EBSCO discovery service) to study their methodological aspects by reviewing their context, domain, analytical methods, techniques, tools, features and limitations. Our findings reveal that while recent studies have explored fat stigma content in social media, these mostly acquired manual analytical methods regardless of the evolved machine learning, natural language processing and deep learning methods. Although fat stigma in social media has gained enormous attention in current socio-psychological research, there exists a gap between how such research is conducted and what technologies are being applied, which limits in-depth investigations of fat stigma discussions.
