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    From classroom to community and back again : using client feedback and stakeholder insights to enhance new university-based Eye Movement Desensitisation and Reprocessing (EMDR) training programme : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at Massey University, Wellington, New Zealand
    (Massey University, 2025) Rendell, Jaime L.
    Eye Movement Desensitisation and Reprocessing (EMDR) therapy training has remained largely unchanged since its inception and is largely absent from the literature. There have been calls for the comprehensive evaluation of EMDR training and a more rigorous EMDR curriculum that is culturally appropriate for use in Aotearoa New Zealand. This research used community stakeholder insights to enhance a novel university-based EMDR training programme, ensuring it is fit-for-purpose in Aotearoa. Clients of trainees also provided feedback for course improvement and to assess training efficacy. The experiences of Stakeholder Advisory Group (SAG) members involved in a course co-design initiative were also explored to ascertain its efficacy and inform future similar projects. Data from semi-structured interviews and focus group was analysed using general inductive thematic analysis to identify key themes. Relationships was a theme common to all groups and underpinned most other findings. Cultural relevance, growth, and perpetual improvement were noted as important considerations for course designers to guide refinements. Confidence was a key training outcome, largely due to its impact on client outcomes. Clients experienced effective, transformational EMDR therapy from trainees and the SAG co-design project was a success, largely due to authentic facilitation that encouraged the development of relationships within the group. This study is the first to use stakeholder and client insights to inform EMDR training design and adds an Aotearoa context to EMDR client literature. Implications for the training programme include adopting a relational approach, engaging in outreach, and be values-driven to produce successful outcomes for trainees and clients.
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    Threat or opportunity? A stakeholder perspective on country of origin brand and promoting gene edited foods
    (Taylor and Francis Group, 2025-06-16) Henderson K; Kemper J; Lang B; Conroy D; Frethey-Bentham C
    Gene editing technologies could address critical challenges in the food system by producing gene edited foods (GEFs) with enhanced nutrition and climate resilient traits. Despite this potential, support for novel GEFs from stakeholders involved in their development, commercialisation, and marketing, remains uncertain. This research investigates the role of country of origin (COO) branding in promoting GEFs as sustainable food products. Through 28 interviews with New Zealand (NZ) agri-food industry stakeholders, we identify three key themes, 1) Perceptions of GEFs and NZ’s COO brand, 2) Inconsistency and incoherency in COO, and 3) Co-creating an adapted and repositioned COO. Findings reveal that stakeholders viewed the misalignment of New Zealand’s COO brand, often associated with ‘natural’ and ‘sustainable’, as a threat (brand damage) or as an opportunity (brand repositioning). This study provides new insights into branding dynamics by uncovering responses to incoherences created by GEFs within a well-established COO brand. It also offers valuable insights for stakeholders and marketing practitioners on the use of COO branding for sustainable foods.