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    Capital, dialogue and community engagement - 'My Little Pony: Friendship is Magic' understood as an alternate reality game

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    10.3983/twc.2013.0510
    Open Access Location
    http://journal.transformativeworks.org/index.php/twc/article/view/510/405
     
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    Abstract
    The experience of engaging with the television show 'My Little Pony: Friendship Is Magic' is structurally and affectively analogous to the experience of an alternate reality game. The community presents multiple tiers of engagement in which individual contributions can be recognized; the creators of the show include material with the specific intent that it be taken up by the community but without any control of the way in which it is used, and material created by the community is folded into the text by the creators in a dialogue. The context of the cocreative dialogue that surrounds the show and its community is a good example of both what Paul Booth identifies as a digi-gratis economy and the forensic fandom used by Jason Mittell to understand community engagement and response to 'Lost.'
    Citation
    Transformative Works and Cultures, 2013, 14
    Date
    2013-09-15
    Author
    Veale, KR
    Rights
    Creative Commons Attribution-Noncommercial 3.0 Unported License.
    Publisher
    Organization for Transformative Works
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    Contact Us | Send Feedback | Copyright Take Down Request | Massey University Privacy Statement
    DSpace software copyright © Duraspace
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