How to communicate Kaitoki Marae into a mainstream product? : an exegesis presented in partial fulfilment of the requirement for the degree Masters in Design at Massey University, Wellington, New Zealand
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Date
2015
DOI
Open Access Location
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Massey University
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Abstract
This project aims to express Kaitoki Marae aspirations into a global arena
by product communication. Proposing a contemporary visual language
from the reconfiguration of customary elements fused with modern
tools. Maori health model ‘Te Whare Tapa Wha’ by Dr Mason Durie
metaphorical symbolism of a House is guiding knowledge for transitional
zones and elements. This begins the building of a visual library. However
project reflects upon cultural values to insure integrity of KaitokiMarae
is retained.
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Keywords
Design, Arts Maori, Mahi toi, Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Cultural heritage and cultural production