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dc.contributor.authorTilley, ENen_US
dc.contributor.authorPage, Wen_US
dc.contributor.authorBalasubramanian, Ren_US
dc.contributor.authorO'Meara, Ren_US
dc.contributor.authorGee, Sen_US
dc.contributor.authorHazou, Ren_US
dc.contributor.authorGalloway, Cen_US
dc.contributor.authorWaterworth, Cen_US
dc.contributor.authorBrown, Aen_US
dc.contributor.authorSteelsmith, Men_US
dc.contributor.authorSligo, Fen_US
dc.contributor.authorKingi, TKen_US
dc.contributor.authorJones, Len_US
dc.contributor.authorPage, Ren_US
dc.contributor.authorLove, TRen_US
dc.contributor.authorSoma, Jen_US
dc.date.available2014-11-28en_US
dc.date.issued2014-11-28en_US
dc.identifier.citationIt's My Life Evaluation Report: Evaluation summary 28 November 2014, 2014, pp. 1 - 38en_US
dc.description.abstractThis report presents a snapshot of some outcomes from the by-youth for-youth It's My Life youth smokefree research project, which was funded by the Pathway to Smokefree New Zealand 2025 Innovation Fund. The report includes quantitative data from the It’s My Life pre and post evaluation surveys, campus cessation reporting, and social media analytics, plus qualitative data from youth participants in the project. Two key results from the Massey University surveys are that over the It’s My Life campaign timeframe, smokers’ desire to quit increased and tolerance of the tobacco industry, in general but also particularly among smokers, reduced. We interpret these results as an endorsement of the decision by the young people who designed the campaign not to vilify smokers but to use positive empowerment themes to make smokers feel supported and encouraged to take back control of their lives from tobacco companies.en_US
dc.format.extent1 - 38en_US
dc.publisherSchool of English & Media Studies, Massey Universityen_US
dc.subjectparticipatory communication campaigningen_US
dc.subjecthealth communicationen_US
dc.subjectsmoking cessationen_US
dc.titleIt's my life: Evaluation reporten_US
dc.typeReport
dc.description.confidentialfalseen_US
dc.identifier.elements-id344578
dc.relation.isPartOfIt's My Life Evaluation Report: Evaluation summary 28 November 2014en_US
pubs.organisational-group/Massey University
pubs.organisational-group/Massey University/College of Creative Arts
pubs.organisational-group/Massey University/College of Creative Arts/PVC's Office - College of Creative Arts
pubs.organisational-group/Massey University/College of Health
pubs.organisational-group/Massey University/College of Health/School of Public Health
pubs.organisational-group/Massey University/College of Humanities and Social Sciences
pubs.organisational-group/Massey University/College of Humanities and Social Sciences/School of English & Media Studies
pubs.organisational-group/Massey University/Massey Business School
pubs.organisational-group/Massey University/Massey Business School/School of Communication, Journalism and Marketing
pubs.organisational-group/Massey University/Other
dc.identifier.harvestedMassey_Dark
dc.description.commissioning-bodyMinistry of Healthen_US
pubs.notesNot knownen_US


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